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Návrh marketingové propagace pro Farmu pod kopcem
Talácková, Hana
Talácková, H. Proposal of marketing promotion for Farma pod kopcem. Bachelor thesis. Brno: Mendel University in Brno, 2020. The bachelor thesis deals with the proposal of marketing promotion for family farm. Farma pod kopcem is involved in agro-tourism and dairy production. Mar-keting promotion is created by using local and internet tools. The literary part defines the basic concepts of marketing communication and digital marketing. The analytical part contains analysis of environment, market and internet promotion. The target group is defined using a questionnaire survey. Summarizing the results of the above analysis and questionnaire survey is a SWOT table that determines the appropriate marketing strategy. The proposal part includes proposal for offline and online promotion of the farm. The conclusion contains a table with the total cost calculation for the proposed promotion.
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Marketingový plán Hotelu Prometeus
Menšíková, Marie
Menšíková, M. Marketing plan of the Prometheus hotel. Bachelor thesis. Brno: Mendel University in Brno, 2021 The bachelor thesis is focused on improving the internal and external PR of the hotel using modern information technologies. Hotel Prometheus offers services in accommodation, rental of conference rooms, family celebrations and weddings. The literary part of the bachelor thesis explains the basic concepts in the field of categorization of accommodation, marketing and internet marketing. The analytical part describes the current state in the field of internal and external environment of the company and the use of current forms of marketing communication. The design part contains recommendations for management and promotion. At the end of the work is a table with a calculation of costs that result from the proposals.
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Návrh online marketingu pro eshop UniTea
Faja, Dominik
The selected website was analyzed as well as whole company possition on the market. A few suggestions were made based on this analysis in order to improove the search engine optimization and also to be included into a company marketing strategy.
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Využití nástrojů elektronického marketingu v malé B2B firmě
Pokorný, Tomáš
The Bachelor's thesis deals with the development of a comprehensive e-marketing campaign for the B2B company Data Elektronik, spol. s r.o. The first part includes a detailed overview of the tools of digital marketing and the B2B environment. It is followed by a situation analysis of the company that results in a SWOT analysis. Subsequently, a campaign is prepared using SEO, PPC, social networks and e-mail, complemented with digital analytics.
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Návrh marketingové strategie společnosti Winside s.r.o. s důrazem na komunikaci
Šnajdar, Michal
Šnajdar, M. Design of marketing strategy Winside s. r. o. with an emphasis on communication. Bachelor thesis. Brno: Mendel University, 2014. The bachelor thesis deals with marketing strategies Winside s. r. o. with an emphasis on communication. The aim of marketing strategy is to increase awareness of the company. The first part presents the theoretical basis for defining the issues examined thesis and basic concepts related to the selected topic. The second part contains the analysis of macro and micro enterprise and also the design of marketing strategies using the tools of internet marketing.
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Návrh na vylepšenie e-marketingu portálu Svet bedničiek
Hranková, Jana
Hranková, J. Proposal for Improvement of Online Marketing of Portal Svet bedničiek. Bachelor thesis. Brno, 2015. Bachelor thesis deals with a proposal to improve online marketing of portal Svet bedničiek. The aim of this work is to reveal weaknesses in online marketing of portal, offer suggestions for their elimination and improvements and support them with costs calculation. Suggestions and improvements are based on the knowledge acquired in the theoretical part and the analyses carried out in practical part.
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Internetový marketing pro společnost BUKOVSKÝ cukrářství s.r.o.
Doležalová, Denisa
Doležalová, D. Internet marketing for BUKOVSKÝ cukrářství s. r. o. Bachelor thesis. Brno: Mendel university in Brno, 2018. The bachelor thesis deals with the proposal of a marketing campaign for BUKOVSKÝ cukrářství s. r. o. by using internet marketing tools. On the basis of information from the owner, own experience, analysis of the environment and analysis of competition, a SWOT analysis is compiled. The results are based on the suggestions and recommendations for improving the internet marketing, namely the website design, PPC advertising, social networking, and the collaboration with influencers. In the conclusion, we calculate the costs associated with the implementation of the proposals.
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Využití nástrojů elektronického marketingu
Bosák, Marek
This thesis deals with the issue of using the instruments of electronic marketing. Literature review focuses on the description of the enviroment of internet market-ing in the Czech republic and characterizes its individual instruments in coherent conception. In following part of thesis are applied chosen instruments in the multiple case study and then evaluated using appropriate indicators. On the basis of study are inferred general recommendations for the application and maintance of selected instruments. The main contribution of this work is to sort internet marketing instruments according to their efficiency and create a general procedure for their evaluation.
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