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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Mix in the Confectionery Company
 Procházková, Anna ; Kuba,, Karel (referee) ; Milichovský, František (advisor)
This diploma thesis is focused on the design of marketing mix of Mlsná Holka company. The theoretical part includes and defines the basic terms of marketing mix and marketing. The analytical part includes an analysis of the external and internal environment of the company and analysis of the current marketing situation of the company. The analytical part includes research part as well. Final part will include proposed changes based on the found results.
Detailed record
Marketing Mix in the Confectionery Company
 Procházková, Anna ; Kuba,, Karel (referee) ; Milichovský, František (advisor)
This diploma thesis is focused on the design of marketing mix of Mlsná Holka company. The theoretical part includes and defines the basic terms of marketing mix and marketing. The analytical part includes an analysis of the external and internal environment of the company and analysis of the current marketing situation of the company. The analytical part includes research part as well. Final part will include proposed changes based on the found results.
Detailed record

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