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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing strategy of Travel Service in domestic and abroad market, comparing to other competitors
 Kolářová, Kateřina ; Zamykalová, Miroslava (advisor) ; Čerňáková, Andrea (referee)
This thesis deals with the marketing strategy of Travel Service domestically and abroad compared with other competitors. This is a private airline operating in the market for charter and scheduled flights. The thesis is divided, due to better orientation on the theoretical and practical part. Marketing strategy is based on a detailed description of marketing mix and personal experience of me working in this company. The work is evaluated by SWOT analysis and the conclusion presents the proposal to improve the marketing strategy.
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