Home > Search Results: keywords:"LITS Global"
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing strategy of the company LITS Global Ltd.
 Jančíková, Nikola ; Průša, Přemysl (advisor) ; Krahulík, Jan (referee)
The Bachelor Thesis titled Marketing strategy of the company LITS Global Ltd. is focused on a broad topic of marketing and creating marketing strategies. The first section briefly oultines a theoretical background of marketing and gives more clear insight into specifics of B2B marketing. In the next section it describes a creation of marketing strategy, where the key element is the strategic marketing plan. The markceting plan describes an analysis of internal and external business environment based on which it is possible to craeta so-called SWOT analysis. The fundamental tool for designing appropriate strategies is Marketing mix. The parts of the Marketing mix are more described for the sector service. The last part of the thesis uses theoretical knowledge for designing marketing strategy of a particular company LITS Global Ltd for UK market.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English