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National Repository of Grey Literature

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Activities of international communication agency in the Czech Republic and in the world Baranyk, Pavel ; Boučková, Jana (advisor) ; Chovancová, Daniela (referee) This bachelor's thesis describes how international communication agency works, in particular Euro RSCG agency. The aim of this work is to find differences between process of creating local and regional communication campaign. This effort is depicted by characterization and comparison of Čoko Tatranky Puk and Jack Daniel's Experience campaigns. Most of the knowledge comes from co-workers of this notable communication agency. Whole thesis is divided in three parts: Theoretical background, Description of the process of campaign creation and comparison of above mentioned campaigns. The conclusion states that process of creation of particular campaigns does not differ fundamentally despite the fact each of them has significant features that need to be obeyed in order to have successful project done. Detailed record

Finanční analýza společnosti Euro RSCG, a. s. Bauer, Vladimír ; Grünwald, Rolf (advisor) ; Korbová, Radana (referee) Cílem práce je posoudit finanční zdraví společnosti Euro RSCG, a. s. s důrazem na charakteristiky reklamního odvětví. První část práce se věnuje popisu reklamního odvětví a blíže jsou popsány pojmy reklama, komunikační proces, subjekty reklamního trhu. Samotatná kapitola je věnována popisu reklamních médií a mediálním ukazatelům. V další část je zaměřená na společnost Euro RSCG, a. s. Další část obsahuje finanční analýzu vybrané společnosti. Detailed record

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