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National Repository of Grey Literature

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The legal and ethic regulation Chlebounová, Pavla ; Pešek, Ondřej (advisor) ; Horová, Olga (referee) The main subject of the final Bachelor thesis The legal and the ethic regulation in advertising is summary of Czech legal rules in connection with advertising. It describes mainly ethic point of view according to Codex of Advertising. Practical part describes chosen causes of several past years, which were solved by the Council for Advertising. In the end of the work there is presented the difference of ethic perception in commercial and social advertising. Detailed record

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