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National Repository of Grey Literature

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	Selected Business Brand Perception Lepková, Tereza ; Filipová, Alena (advisor) ; Zeman, Jiří (referee) This thesis is focused on perception of the brand C&A. The thesis is divided into three parts. The first part describes theory of the terms brand, brand components, brand knowledge, brand image, brand building and brand management. The second part introduces brand C&A. There are examined its individual components, its strategy on the Czech market, charity and sponsoring. The third part is dedicated to the performed questionnaire and interpretation of its results. The conclusion describes real perception of the brand C&A and brings suggestions for improvement. Detailed record
	Comparison of strategies of chosen retailing companies on the domestic and foreign market Kukrechtová, Alena ; Zamykalová, Miroslava (advisor) ; Šrůtková, Jana (referee) The aim of this thesis is to define fast fashion as a trend in the contemporary retailing with a deeper focus on the Czech market. It provides an analysis and further comparison of marketing strategies and business activities of five chosen retailers (C&A, H&M, Marks&Spencer, Reserved and ZARA) who are mutual competitors on both, domestic and foreign markets. The empirical part presents information about Czech consumers and their perception of the marketing strategies that particular companies apply in the Czech Republic. Detailed record
	The comparison of Charles Vögele and C&A sales units Fukalová, Urszula ; Zeman, Jiří (advisor) ; Filipová, Alena (referee) This bachelor's thesis compares shopping atmosphere in two sales units of the companies Charles Vögele and C&A. Theoretical part deals with retail strategy, and elements influencing the shopping atmosphere. Analytical part comprises introduction of both companies, evaluation of the elements influencing the shopping athmosphere and suggestions for improvement in each unit. Detailed record

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