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Marketingová strategie vybrané společnosti
Trávníček, Jakub
This bachelor thesis is focused on the marketing strategy Vinařství Kořínek s. r. o. The first part of this thesis focuses on the theory of marketing, marketing strategy and marketing of services. Furthermore, the tools of marketing communication and analysis of the external and internal environment in relation to the specifics of the wine industry. In the practical part compares win-eries and gives information about the company. Everything is evaluated using SWOT analysis and conclusion are reviewed current strategy and made suggestion for improvement.
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Evaluation of the level of the organic brewing industry in selected countries of the European union
Fidrová, Veronika
This diploma thesis deals with the topic "Evaluation of the Level of Organic Brewing Industry in Selected Countries of the European Union". It is describing the current situation of organic hop growing industry and organic brewing industry in two selected countries that are the Czech Republic and the Federal Republic of Germany with the help of two analyses of the external environment (PESTEL analysis and the Porter's Diamond Model). On the basis of these two analyses the evaluation and comparison of both countries are done. And finally, as it is the main objective of this diploma thesis there are recommendations for Czech organic hop growers how to enter the German market and which export strategy is the most suitable for them.
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Podnikové strategie vybraných podnikatelských subjektů v Jihomoravském kraji
Řezáčová, Jana
The thesis is being dedicated to the corporate strategies of the selected spa subjects in the area of Jihomoravský kraj. The management of the company is being analyzed. Based on this analysis the strategies and recommendations for the company are being specified. These strategies could be helpful to the organizations in their future growth and development. The theoretical part describes the terms from the area of interest. This part is being further extended by the practical results in congregational part of the thesis. The PESTEL analysis, the Porter's model of the competitive forces and the EFE matrix has been applied on the external environment. In the internal environment the business subject as well as human resources area is being analyzed. The financial analysis and the IFE matrix are being performed for the internal environment. The complex analysis is being performed with the IE matrix and the SWOT analysis.
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Návrh strategií pro Zemědělskou společnost Stará Říše, s. r. o.
Pátková, Michaela
The aim of this thesis is to suggest of the strategies for an agriculture company. The thesis is divided to two main parts. The theoretical part is compiled from technical literature. The practical part is based on an analysis of external and internal environment determine opportunities and threats, strengths and weeknesses. SWOT analysis is made from of obtained dates and then the strategies are proposed. The selected strategies are evaluated with the regard to the current economic situation of the company.
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Možnosti vývozu vína do Litvy
Moravčíková, Eliška
The main objective of this diploma thesis is to suggest strategy for Czech wine export companies thinking about the wine export to Lithuania. The next it is necessary to decide or recommend whether these companies would enter to the Lithuanian market wines or not. The strategy has to think about all restrictions not only from Lithuania but to follow the conditions set by the European Union. Based on the analysis of the external environment and the sector of the Lithuanian market, including the maps of competitive groups of wineries in the Czech Republic devising is according GE matrix proposed strategy to enter the Lithuanian market. From an overall assessment of all relevant factors (competitors, substitutes, beer tradition, distance, etc.) the Czech exporters will have no long-term exporting chances in the Lithuanian market. According to this reason is recommended not to enter this market.
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Marketing management in selected hotel
ŠALKOVÁ, Markéta
This theses contains an analysis of market conditions and internal environment at the Šumava hotel in Vyšší Brod and suggestions to improve marketing management. It is an established hotel in an attractive location near the border with Austria and the Lipno dam. In the theoretical part, there are analytical tools, which include analysis of the situation and further sub-analysis, SWOT analysis, and SERVQUAL method. The theses examines two hypotheses that "management at a given capacity hotel will not be conceptual, but random, and that the hotel with this capacity will not be monitor market development and client Leeds adequately". Neither of these hypotheses was confirmed. Proposal made on the basis of the analysis includes marketing strategy in terms of changes in product, marketing communications, distribution and greater focus on attractive target segment, which requires additional personál and professional support. In addition, the proposal for changes in the area of financial management.
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Analysis of external environment of a chosen company
WEINZETTLOVÁ, Nicola
The objective of this bachelor thesis is the analysis of the current situation and market status of the choosen company WaWEINZETTL Ltd through an analysis of the external environment. On the basis of the achieved results, it will be proposed the strategy of amelioration of status to WaWEINZETTL Ltd in its branch.
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Analysis of external environment of selected company
KALINOVÁ, Pavlína
The object of this bachelor´s work "Analysis of external environmnet of selected company" is to analysis of external environment of a selected company. On the basis of this analysis we´ve determined trends in the macromode and factors that have the biggest influence on the progress of the company. In the firt part of this bachalor´s work was devoted to the study of literature relating to this topic. In the second part of this bachelor´s work was charakterized by industry and company. After it was procesed analysis of external environment by STEP analysis and Porter´s model. At the end of this work were summarized results of analyses and were compared with hypotheses.
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Analysis of external environment of a chosen company
SOJKOVÁ, Kateřina
The objective of this bachelor thesis is the analysis of the current situation and market status of the choosen company REALISTAV Ltd through an analysis of the external environment. On the basis of the achieved results, it will be proposed the strategy of amelioration of status to REALISTAV Ltd in its branch.
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A SWOT analysis applied to the selected company
LETOVSKÁ, Pavla
The aim of this bachelor thesis was to assess the environment of selected company and then apply the SWOT analysis. A MONTZA company, construction enterpriser, was chosen for this work. This company was founded in 1992 with domicile in České Budějovice city in South Bohemia. A SWOT analysis is a strategy planning method for evaluation of Strengths, Weaknesses, Opportunities, and Threats influencing the company. However, other methods were used to recognize the company´s environment. The fundamental method for the environment analysis was the STEP analysis. This analysis identifies the social, technological, economic and political influence on the company. An Analysis of results in particular functional areas was used for recognition of the company´s internal environment. This method analyzes the area of production, finances, marketing, management level, human resources and finally the research and development. An Analysis of cliques, which allows identification of particular cliques affecting the company, was used too. These steps were used for definition of the factors for SWOT analysis. A strategy for the company´s governing was defined according to comparison of these factors. This strategy shows what steps the company should do in the future. The most appropriate strategy was the Confrontation strategy, which consists in employing the strong points of the company for averting the threats.
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