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National Repository of Grey Literature

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Finanční analýza - Karosa a.s., Vysoké Mýto Matějková, Pavlína ; Bardún, Adam (advisor) ; Zapletalová, Radka (referee) Práce hodnotí finanční situaci společnosti Karosa,a.s. v letech 2002 až 2005. Hodnocení je provedeno pomocí horizontálních a vertikálních analýz rozvahy, výkazu zisku a ztrát a cash flow, a dále pomocí poměrových ukazatelů. Součástí je také Du Pontův rozklad, Altmanova analýza a SWOT analýza. V závěru práce je zhodnocena situace podniku ve srovnání s odvětvím - Výroba dopravních prostředků a zařízení. Detailed record

Kritéria zákazníka pro výběr autobusového přepravce na trase Praha - Brno Kulhánek, Luboš ; Bursíková, Marcela (advisor) ; Vycudilík, Vojtěch (referee) Diplomová práce se v teoretické části zabývá marketingem služeb, marketingovým mixem s akcentem na přepravní služby, připraví teoretický základ pro výzkum trhu. Dále obsahuje základní data o autobusové přepravě v ČR. V praktické části je proveden výzkum u spol. Student agency a Touring Bohemia. Výsledky jsou interpretovány a nakonec je přidáno hodnocení a doporučení. Detailed record

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