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Corporate Social Responsibility in profesional football clubs
Keclík, Jakub ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
Main focus of this thesis is social responsibility in professional football clubs of Europe. The theoretical part first of all describes the concept of corporate social responsibility with the most important characteristics and then explains some specifics of sport in economic terms. In the last part of the theoretical part offers an introduction of international and European football associations. In the practical part, the author describes and reviews the socially responsible activities of these organizations, followed by a comparison of European football leagues from the same perspective. Major part of practical part is focused on the most successful Czech football club AC Sparta Prague. Based on current activities and on a survey of club´s fans, a set of recommendations has been created for future socially responsible activities of the club.
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Analysis of Attendance in Czech Ice Hockey Extraliga
Opavský, Tomáš ; Novotný, Jiří (advisor) ; Kuchár, Róbert (referee)
The aim of this Master's thesis is to find, describe and analyse factors influencing the audience demand for Czech ice hockey extraliga matches and on the basis of the observed facts to try to suggest conceivable measures to increase such demand. There are especially mathematical and statistical methods widely applied in the practical part of the thesis. Particularly, arithmetic averages, correlation analyses and various kinds of specific coefficients are used. Average attendances and significance of individual factors are evaluated using the method of comparison, namely its factual, temporal as well as spatial form. The main contribution of this thesis consists mainly in the current mapping of the extraleague club fans' opinions and attitudes through the implementation of the comprehensive on-line survey whose results are contained in individual paragraphs.
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Economics of star players - Do Czech people demand star players on the professional football players market more?
Kotrba, Vojtěch ; Stroukal, Dominik (advisor) ; Kovanda, Lukáš (referee)
This paper investigates presence of the superstar effect among users of the Czech fantasy league during seasons between years 2010 and 2013. Both main views are taken into consideration, namely Rosen's and also Adler's theory. Using regression models employing the method of least squares for panel data I show a positive superstar effect according to Rosen's theory in case when the star players are defined by their ability to score great amounts of goals. The presence of a positive superstar effect according to Adler's theory is not apparent in the models, which can be caused by the authors of the fantasy league overestimating the value of the star players beside their performance.
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