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Bezpečný model elektronického obchodování a jeho ekonomické
Fotijev, Pavel ; Smejkal, Vladimír (advisor)
The purpose of the presented dissertation thesis is to contribute to the development of the theory of electronic commerce in complex conditions of „network economy“ by the partial consolidation and integration of the highly fragmented existing knowledge and ideas, i.e. to offer more compact conceptual framework, based on research of the current state of knowledge and situation in the conditions of the Czech Republic. The thesis is focused on the contemporary theoretical knowledge analysis from the areas of interest concerning the electronic commerce security, used models of electronic shops and evaluation of its economic aspects, which this type of business bears. Next contribution is unification of this knowledge and creation of the conceptual base for the ongoing recognition and theory building related to electronic commerce. The work is also focused on the area of electronic cash, possible solution of some diversifications in payment transactions. On the practical level the author attempted to narrow the knowledge “gap” in the empirical cognition of the doctoral thesis issues concerning the effectiveness of electronic commerce and generally e-commerce applications. Proposed return on investment calculation methodology applied to e-commerce area may help managers making decisions in investing to these projects.
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Proposal of E-commerce
Jakubík, Ján ; Mates, Vojtěch (referee) ; Luhan, Jan (advisor)
This master's thesis deals with the proposal of e-commerce BezPopelniku.cz which sells electronic cigarettes and accessories. The theoretical part explains the concepts and methods that are used in other parts of the thesis. The second part is devoted to analyzing the market of electronic cigarettes in the Czech Republic, SWOT analysis, requirements for the technical features of e-commerce platform, analysis of external and internal environment of the company and ultimately a risk analysis of the project. The third part of the thesis defines procedures for the right proposal of e-commerce, contains proposals for specific competitive advantages and describes the use of marketing tools to promote the store.
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Ecommerce Business
Elčknerová, Lenka ; Kocichová, Jana (referee) ; Němcová, Zuzana (advisor)
This diploma thesis deals with the extension and improvement of the activities of the company in the field of Internet sales, both on wholesale and retail levels. It solves the sub-goals of the project, for example, analyzing the current state of the electronic shop of the company, the analysis of the activities of competitors in this area and the proposition of the future state. The first part focuses on the theoretical introduction of this theme. The second part specifies the main vision of the company and analyzes its current situation. The third part describes the implementation of the overall business plan and the proposal for the future development of online sales in terms of the selected company.
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Design and E-commerce Marketing Strategy
Novosadová, Petra ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
This diploma thesis is focused on design and e-commerce marketing strategy. It mainly deals with how to increase traffic on websites and in chemist shop and increase its profit. The thesis will map the current situation of pharmacy using SWOT analysis, SLEPT analysis and Porter’s five forces model. Based on the collected data the appropriated solution will be chosen to achieve the defined goals.
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Realization of Electronic Commerce
Zháněl, Jiří ; Poslušný, Marek (referee) ; Dydowicz, Petr (advisor)
The thesis deals with the analysis of selling method for special literature and suggests the solution how to realize electronic commerce in condition of minimal costs. It concentrates on the offer propagation using online tools and social networks, and gives the instruction how to deal with the solution of selling on the internet.
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E-commerce and its Marketing
Musilová, Veronika ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
I will attend to creation suitable model of e-marketing for e-shop with flowers in my diploma work. The aim will by join the possible instruments of online marketing in order that the company can succesfully work on the Internet. and ensure the betterposition before the competition. I will focus on e-marketing and its individua instruments. I will make some analysis of the company, by virtue of I will propose what kind of e-marketing can company use. Last but not least I will attend to the aims, which company should achieve and own potential which should valorize.
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Model of internet shop for multimedia
Sedlář, Vítězslav ; Horejsek, Rostislav (referee) ; Dvořák, Jiří (advisor)
This master’s thesis is concerned with the creation of a proposal of internet bookshop. It consists of theoretical findings of internet shopping, analysis of present situation as well as trends in the book area. The goal of my diploma thesis is to project a model of internet shop including necessary changes in company's structure and finally the economical summary of the project.
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