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E-marketing strategy for introducing peruvian products in selected European country
Tejada Rodriguez, Adriana Cecilia ; Lhotáková, Markéta (advisor) ; Cook, Gina (referee)
The Internet has revolutionized the way the world used to work by becoming a crucial part in people's lifestyle. Nowadays, the speed and extent with which people can communicate has reached unimaginable levels, affecting significantly their behavior and the way they do business. This thesis aims to clarify how does business models have changed with the implementation of the Internet by introducing one of its newest e-business models, an "online store" and its following e-marketing plan concepts. Similarly, the thesis also aims to elaborate a project where this e-business model is used to introduce Peruvian products to the Belgian market and evaluate its viability. For this purposes, an e-marketing plan of the mentioned project was developed including macro and micro analysis and customer analysis with its respective marketing research, finalizing with the elaboration of the e-marketing mix strategies. The results of the project revealed that most of the changes of implementing Internet in the business process become noticeable in the formulation of the marketing mix strategies. Regarding the project itself, the study concluded that there exist the right conditions in the country and its potential customers to be profitable. Nonetheless, success will only be reached by the effective implementation of the promotional strategies that help create brand-awareness and loyal relationships with the customers.
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The Czech Republic and the Issue of Refugeeism Compared with Other Types of Immigration After Accession to the European Union
POHLOVÁ, Petra
My thesis is based on description of asylum policy of Czech Republic after year 1989, as well as the fact about influence of entering Czech Republic in EU, according to asylum policy and the number of immigrants. There is a description of immigration after year 1989. There is also a description of the number of immigrants and the common view of these questions. This situation is compared with the situation in similar Belgium. The main purpose of my thesis is to make description in the domain of immigration in both countries and further comparation in the domain of asylum policy, the number of immigrants and their nationality origin. My thesis also includes common asylum and migration policy of EU. According to a fact that immigration to Belgium started earlier and that Belgium is called the "Land of asylum", this country was always very attractive destination with many new opportunities and better standards of life. There was also a big immigration influence to local culture. There is a big difference between Belgium and Czech Republic, because Czech Republic has not had yet open approach to other nationalities. The immigration to Czech Republic started much later and there is no important influence to czech culture. The nationalities of incoming immigrants to both countries are also different.
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Social security for people living within European union for example
Hrnčířová, Jana ; Ševčíková, Michaela (advisor) ; Durdisová, Jaroslava (referee)
The Bachelor thesis comprehends how to coordinate the social security system within the European Union, that it isn't subject to unnecessary barriers of free movement. The first part will mapp of social security from the Middle Ages to the present and further work aims to coordinate, its principles and means of implementing the various components of social security and coordination in the course of practice. The second part will be devoted to specific social security systems in selected countries. Countries, whose social welfare work will be addressed, are Belgium and the Czech Republic. States were selected based on their position in the EU, where Belgium represents one of the founding members, while the Czech Republic is cited as an example of new accession countries. The aim of this work is closer cooperation tendencies of the system between the EU and through the comparison of selected countries to determine the extent to which different countries social security systems changed.
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