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National Repository of Grey Literature

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Výzkum trhu jogurtů Chárová, Markéta ; Vávra, Oldřich (advisor) ; Zamazalová, Marcela (referee) Diplomová práce zkoumá trh jogurtů v České Republice.Popisuje metodologii výzkumu trhu, následně uvádí výsledky zjištěné šetřením.Práce odpoví na otázky, jaké jsou nejoblíbenější příchutě jogurtů mezi studenty, jaké jsou nákupní a spotřební zvyky studentů, jací výrobci jogurtů se na našem trhu řadí mezi přední atd.V práci jsou také popsány významní výrobci jogurtů na českém trhu, přičemž je kladen důraz na jejich komunikační politiku.Tato práce říká, co se na trhu děje, jaké je chování zákazníků, jaké jsou názory a postoje spotřebitelů. Detailed record

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