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National Repository of Grey Literature

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Customer`s Segmentation within the Marketing Strategy in Company Součková, Michaela ; Bedrnová, Eva (advisor) ; Hamza, Jan (referee) Práce je zaměřená na segmentaci zákazníků v podniku. V teoretické části vymezuje postavení segmentace v marketingové strategii, zabývá se výhodami, nevýhodami, předpoklady, kritérii a postupem při segmentaci. Zvláštní pozornost je věnována postojům, jakožto jednomu z důležitých a často uplatňovaných kritérií segmentace. Praktická část práce analyzuje trh vymezený pro produkt a na základě analýz stanovuje cílové segmenty zákazníků, jejich potenciál a základní charakteristiky. Detailed record

Švédsko - Podnikatelské prostředí, obchodní zvyklosti a kulturní specifika s možností uplatnění českých subjektů na švédském trhu Jírovec, Martin ; Müllerová, Františka (advisor) ; Korandová, Jiřina (referee) Cílem práce je analyzovat současný vzájemný obchod mezi Českou republikou a Švédským královstvím a popsat kvantitativní a kvalitativní vztahy, které mezi oběma zeměmi panují, a možnosti, které se otevírají českým exportérům. Zároveň také naznačuje postoje Švédů k České republice, které vyplynuly z výsledků výzkumu. Detailed record

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