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Analysis of social behaviour of individuals in virtual networks
Lukavská, Zuzana ; Pstružina, Karel (advisor) ; Řepa, Václav (referee)
This thesis deals with the comparison of users' behaviour in virtuality and in reality. The thesis is divided into two interrelated parts. I'm analyzing participants' behavior according to results from our own research in chosen social network. I'm comparing the results with other scientific works and putting them into context with theoretical knowledge. I'm looking for conjunctions with reality, focus on the differences and trying to explain different behaviour of users of social networks. The theoretical part gives a comprehensive overview of the concepts of virtuality, social network and virtual world. It provides an overview of the potential danger lurking in the virtual reality, focusing on children, because for them is virtuality already a natural part of life, and they are also because of their credibility very vulnerable. It also deals with the meaning of the concept of friendship, which has in the virtual world a bit different meaning. It also examines the behaviour of individuals in various situations in a virtual environment and looks for reasons why people change their image, why they behave aggressively, and whether their virtual behaviour influence their behaviour in reality. I'm analyzing the differences between virtual and real communications and the influence of the increasing tendency of using virtual means of communication for real communication.
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Marketing analysis of computer game World of Warcraft
Lopour, Miroslav ; Král, Petr (advisor) ; Zeman, Jiří (referee)
This thesis describes the development of marketing, analyses the sources of change in marketing practices and tools, and shows new theories with examples from real life. To understand these methods and issues it is necessary to outline brandbuilding and current features of a customer. In the second part, all these analyses, practices and methods are being proved on the computer game World of Warcraft, which represents a wholly digital and virtual product with more than 11 mil. subscribers. This number ensures the mother company of Blizzard Entertainment stable sales and moreover, enormous profits. Neither in this part we can do without a throughout analysis.
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Psychological aspects of communication in social networks
Štěpánovský, Petr ; Hubinková, Zuzana (advisor) ; Kašparová, Eva (referee)
Main aim of consideration in this thesis is communication in social networks. In theoretical part is its reader informed about meaning of words virtual reality, social networks, and about their individual specifics during communication via Facebook platform. The depth interviews in practical part of this thesis are used for research on motives, which affect individuals in direction of joining and active using of social networking account. The separate depths interviews are done with representatives of each Facebook member groups. The groups are differentiated by age and opinions on Facebook using. The main contribution of research is verification of evident and latent motives, which influence people in the field of joining Facebook community.
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Options and use of multimedia communications in the corporate practice
Veselý, Petr ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This work puts a number of objectives, describe the potential uses, examples of software and hardware solutions and highlight the trends and innovations in the field of multimedia communications. The reader will be given to the problems of multimedia communication and multimedia, including a description of the components of multimedia. In the next chapter we will find the description of the means of multimedia communication, where a brief description of the possibilities of products and their facilities and most of the chapters focuses on virtual reality. Another part is devoted to the use of multimedia communication in a company, especially how it should be used effectively. The final part deals with modern technologies and trends in the area of control, imaging and miniaturization. The work is written in a way that the reader does not require previous knowledge of advanced technologies which are described, except of a general overview of information technologies.
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