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The potential contribution to sustainable development of retail and the populations lifestyle.
DOUŠOVÁ, Lucie
Apart from the theoretical information overview available today on the issue of sustainable development, business innovation and a healthy lifestyle, you can find a practical part in an diploma thesis. In the first half of the practical section there is an overview of activities of some Czech and foreign retailers and consumer organizations towards sustainability. In the second half there is a project designed for a specific shopping center in Budweis. The project is supported by an online marketing research and its task is to design consultancy and information center. It will be located precisely in shopping center in Budweis and will serve its customers as a place where customers will be able not only to obtain information on sustainable development, but also take the opportunity to learn in this field.
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Elaboration of supplier - consumer relationships in an accounting programm on PC in a company dealing with controlling immovables
ŠÍRKOVÁ, Jana
This bachelor work focuses on supplier-customer relationships. It describes theoretical aspects of booking such transactions according to the Czech law and deals with accounting cases connected with them, e.g. advance payments, bill of exchange, accruals and provision for doubtful debts. Practical part deals with displaying supplier-customer relationships in accounting software. Main attention was paid to invoicing, booking of incoming and outcoming payments and statements of settled and unsettled receivables and liabilities. The aim of this work is to analyze usage and suitability of accounting software in existing company that possesses shopping centre and propose solution to supplier-customer relationships.
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Marketing research during development of the shopping centre Černý Pelikán
PETERKOVÁ, Pavla
Master's thesis "Marketing research during the development of the Black pelican shopping centre" deals with the use of marketing research in the preparatory and the operational phase of the project Black Pelican shopping centre. The shopping centre is to be completed in the downtown of the České Budějovice in 2011. Theoretical part of the thesis dealing with the basics of marketing research is followed by the marketing research analysis during the preoperational part of the project. In this analysis, particular emphasis is set on the methodology of the carried out studies and on the summary of the importance of the marketing research in the project of Black Pelican shopping centre.. Next part of the thesis deals with the importance of the marketing research since the opening of the commercial gallery Black Pelican. . Beside the specific research studies that are proposed in this part of the thesis and that should be implemented, their organizational backup is also described.
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Supermarkets and shopping centres in Czech Republic
Pýchová, Barbora ; Kouba, Vojtěch (advisor) ; Šulcová, Irena (referee)
The bachelor thesis "Supermarkets and shopping centres" is concenrned with a development, present and future state of supermarkets and shopping centres in the Czech Republic. It is also focused on a culture and a change of life style, which affected Czech society. It mentions economic situation, which was influenced by the global finacial crisis, and it compares the situation at the Czech market with other countries. The examples are engaged in selected shopping centres in Prague.
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