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The marketing plan of building a beachvolleyball court
Žďárská, Jana ; Voráček, Josef (advisor) ; Tejhal, Stanislav (referee)
(English version) Title: Marketing plan of building a beachvolleyball court Objectives: The objective of my dessertation is to make a project of building a beachvolleyball court. The project will serve as concept for expansion of sports club Sever Žatec. Methods: For reaching the objectives I have used a SWOT analysis of the strenghts, weaknesses, opportunities and threats of the project, than paired comparison analysis, that analyze competing business, the method of documents researching, observation and informal interview. Results: The dissertation describes the building of beachvolleyball court in detail, shows possible problems, advantages and possibilities of usage. Keywords: Beachvolleyball, marketing plan, service marketing mix, SWOT analysis, paired comparison analysis, documents researching, observation, informal interview, non- governmental organisation.
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