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Musical Kitsch
ŠOJSLOVÁ, Lucie
Based on the theoretical studies of the aestheticians dealing with the issue of kitsch, this bachelor thesis entitled "Musical kitsch" focuses on the general characteristics of kitsch, the explanation of the key concepts related to its issues, and the subsequent application of the above-mentioned to music. However, not to music in general, but to classical music, which is generally considered high art, and in which the elements of kitsch are not expected. Kitsch takes its place in many artistic fields. Did he find a passage into classical music?
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Music education in kindergartens with a focus on listening activities
BLÁHOVÁ, Silvie
Listening activities in preschool education are, despite their vast potential, assessed more as additional activities. The aim of this thesis is to introduce the profundity of classical music in particular and thus motivate prospectively the teachers to include this genre into their educational activities more often and more elaborately. The theoretical part is focused on specifying the basis of music activities in the kindergarten, then it narro ws the survey of listening activities and defines teaching methods for them, beginning with a preparation and ending with an assessment. The practical part is based on theoretical knowledge and introduces three compact projects that aim at accomplishing th eir overlap into all the five teaching areas of the FEP for PE. It also comprises a partial research that investigates a level of listening activities in contemporary kindergartens.
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Analysis of the communication strategy of the Czech Philharmonic in the years 2019-2021
Králová, Alžběta ; Halada, Jan (advisor) ; Ježková, Tereza (referee)
The bachelor's thesis Analysis of the communication strategy of the Czech Philharmonic in the years 2019-2021 deals with art marketing, specifically the marketing of symphony orchestras and classical music concerts. In the theoretical part I deal with the theoretical definition of art marketing from definition through historical development to its specifics in the age of digital technologies. The first part of the thesis also provides an overview of symphony orchestras in the Czech Republic and abroad and discusses the historical development of the oldest Czech orchestra of the Czech Philharmonic and its financing. The practical part of the work consists of a case study focused on the analysis of communication activities of the Czech Philharmonic in 2019-2021. During this time, the institution changed its visual identity, launched the Connect by Music campaign to celebrate its 125th anniversary, and offered streaming concerts to listeners during the pandemic. The change and future direction of marketing communication is further investigated with the help of an in-depth interview with the PR manager of the Czech Philharmonic.
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Music and dance in kindrgarten. Design and implementation of author's music-dance project
Adamusová, Marie ; Hurníková, Kateřina (advisor) ; Kmentová, Milena (referee)
The goal of this thesis is to theoretically evaluate and practically prove that children in kindergarten are capable to listen to classical music carefully and to express it with motion, if they are properly guided and motivated. This thesis also provides the theme for kindergarten teachers how to work with classical music to teach children to perceive it as a gift and develop love for music in children. The thesis is divided into two main parts. The first part is theoretical and it summarizes the most important findings concerning music and movement. The second part is practical and it consists of a project closely related to the research. Results of the research clarified the fact to what extent parents perceive the importance of music, movement and dance and how they endorse these aspects. The main objective of this thesis was fulfilled by the implementation of the project "It was said once in nature."
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Concert Life in Teplice in Bohemia
Bublíková, Lucie ; Tomášek, Jiří (advisor) ; Perglerová, Marka (referee)
This bachelor work Concert Life in Teplice in Bohemia deals with the music life in spa town Teplice in Bohemia and its neighborhood. The main attention is paid to the history and the present of the most significant music institutions and festivals and to the famous music personalities, who visited the Teplice town. Powered by TCPDF (www.tcpdf.org)
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Music in the life of preschoolers
PELOUCHOVÁ, Lenka
Bachelor thesis "Music in preschooler'slife" shows the possible usage of listening to classical music in the preschoolers' lives and its benefits. The theoretical part defines the terms of musical art, it deals with the functions of music and the psychological impact of music on the child and humans in general. It also introduces both the positive and the negative music effects on the child and also mentions the educational importance of music. The practical part of the thesis introduces a project which focuses on listening to classical music and reflects its usage with preschool children. It also touches children's perception and inner understanding of music. Additional research aims to find out about the motivation of parents to the musical education of their children. Recorded interview with children's parents can be found on addend CD
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Motivation and preferences of classical music concert attendants
Palasová, Tereza ; Šmíd, Ilja (advisor) ; Riedlbauch, Václav (referee)
The aim of this thesis is to analyse the motivation and preferences of classical music concert attendees on the basis of the authors own quantitative and qualitative research, and to formulate the results into strategic recommendations for the management of music organisations that are looking to address the problem of low or decreasing attendance. Four important Prague-based ensembles - the Czech Philharmonic, the Prague Philharmonic Orchestra, the Prague Radio Symphony Orchestra, and the FOK Prague Symphony Orchestra participated in the questionnaire survey, and a total of 1218 respondents across the four organizations served as the subject of analysis. The theme is interdisciplinary, and this works contribution to the field of music management is also summarized and connected to knowledge from other fields - marketing, dramaturgy, sociology, and particularly psychology, from which Csíkszentmihályis concept of a fully concentrated experience, called flow, is crucial. Statistical testing has confirmed the elementary premise of this work: The concert attendee who usually experiences flow during a classical music concert tends to attend concerts more often than others. The existence of a relationship between the audiences cultural capital (represented by musical education) and flow has also been confirmed. Furthermore, a relationship between genre preferences and flow has been found. In summary, a managerial strategic orientation on facilitating flow to concert attendants can significantly contribute to solving the problem of concert attendance.
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Music and dance in kindrgarten. Design and implementation of author's music-dance project
Adamusová, Marie ; Hurníková, Kateřina (advisor) ; Kmentová, Milena (referee)
The goal of this thesis is to theoretically evaluate and practically prove that children in kindergarten are capable to listen to classical music carefully and to express it with motion, if they are properly guided and motivated. This thesis also provides the theme for kindergarten teachers how to work with classical music to teach children to perceive it as a gift and develop love for music in children. The thesis is divided into two main parts. The first part is theoretical and it summarizes the most important findings concerning music and movement. The second part is practical and it consists of a project closely related to the research. Results of the research clarified the fact to what extent parents perceive the importance of music, movement and dance and how they endorse these aspects. The main objective of this thesis was fulfilled by the implementation of the project "It was said once in nature."
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