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National Repository of Grey Literature

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Reklamní kampaň společnosti Telefónica O2 Zavázalová, Kateřina ; Bursíková, Marcela (advisor) ; Vyhlídalová, Jana (referee) Bakalářská práce analyzuje průběh přípravy reklamní kampaně společnosti Telefónica O2 a poskytuje náměty a doporučení zaměstnancům oddělení marketingové komunikace, vedoucí ke zefektivnění jejich práce. Teoretická část obsahuje doporučené postupy literaturou a praktická část ověřuje, jak to v praxi opravdu funguje. Navíc práce testuje hypotézu, že pouhá změna kreativního zpracování reklamy, bez zesílené intenzity reklamy, má přímý vliv na prodejní výsledky a vnímání nabídky zákazníky. Detailed record

National Repository of Grey Literature : 28 records found   28 - 28  jump to record:

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