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National Repository of Grey Literature 25 records found  beginprevious24 - 25  jump to record: Search took 0.02 seconds. 
Analysis of Consumer Behavior of Women Internet Generation
 Kopecká, Marie ; Hesková, Marie (advisor) ; Harantová, Monika (referee)
The theoretical part of this thesis named "The Analysis of Consumer Behavior of Women in the Age of Internet" describes the contemporary state of social media. The greatest attention is devoted to Internet forums and their ability to influence the consumer behavior of women in the era of Internet. The thesis also deals with the use of Internet marketing on these social forums. The practical part of the thesis is focused on the survey centered upon the greatest Czech discussion server for women -- Omlazení.cz and carried out in the form of questionnaires. The results of the survey were analyzed and on their basis the effect of individual discussions on the purchase of certain products was revealed.
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Organizational behavior of different generations
 Hrnčiarová, Lucie ; Dědina, Jiří (advisor) ; Cejthamr, Václav (referee)
Topic of this diploma thesis is organizational behavior of various generations with focus on the youngest generation which is present in the workplace. This generation is called Generation Y. The goal is to prove or overcome presumption that Generation Y is very different from previous generations, has different values, working and life style and that organizations will have to put a lot of effort to be able to manage this generation effectively. Thesis include description of graduate strategy which is implemented at Hewlett-Packard. In the end is overall recommendation for companies how effectively lead Generation Y and specific recommendation for Hewlett-Packard, related to current company strategy.
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National Repository of Grey Literature : 25 records found   beginprevious24 - 25  jump to record:
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