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National Repository of Grey Literature

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"Democratization of mass media" - influence penetration amateur contributions to traditional media Žížala, Martin ; Získal, Bohuš (advisor) ; Šlerka, Josef (referee) Cílem diplomové práce je charakterizovat současný stav a podobu masmédií s přihlédnutím na jejich rostoucí demokratizaci. Autor sleduje a popisuje stále výraznější pronikání amatérů do tradičních médií, které se děje prostřednictvím nových internetových médií jako jsou weblogy nebo online video. Při zkoumání problematiky weblogů autor částečně navazuje na vlastní bakalářskou práci "Weblog jako novodobý elektronický informační zdroj". Diplomová práce je rozdělena do tří hlavních částí. První část Tradiční média se zabývá klasickými médii - tiskem, rozhlasem a televizí. Druhá a nejrozsáhlejší část Novodobá internetová média sleduje nové formy multimediální komunikace, které s sebou přináší rozvoj internetu. Je rozčleněna na čtyři kapitoly popisující weblogy, online video, sociální sítě a wiki systémy. V třetí části Demokratizace masmédií autor hodnotí aktuální trendy v oblasti masmédií, věnuje se zvýšené aktivitě uživatelů a zabývá se také problematikou cenzury médií. Detailed record

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