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Classification analysis of emotional appeals on sample Czech television commercials
Káčerková, Radka ; Novák, Michal (advisor) ; Jordan, Michal (referee)
Abstract: The work deals with the possibilities of using emotional appeals in advertising. The main goal was classification and definition of emotions and emotional appeals with regard to marketing. The work focused on emotional appeals in Czech TV adverts and found out the way how emotional appeals are used in these adverts. Research question used in this work concerned the problem of which emmotional appeals are in adverts the most. Research sample consisting of 150 TV adverts was divided into several homogeneous groups according to industry. Research method applied to the sample was content analysis. All findings showed that emotional appeals are essential part of TV adverts but as the secondary factors additional to the whole advertising message. Key words: Emotions, marketing, advertising, advertising appeals, emotional appeals
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Symptoms of depression in children diagnosed with Asperger Syndrome
ERTLOVÁ, Gabriela
In the first part of the thesis the reader is acquainted with pervasive developmental disorder (PDD), disorder of the autistic spectrum, with Asperger's Syndrome and the diagnostic criteria. It dedicates in detail specific manifestations of Asperger's Syndrome. In the second part, the thesis introduces the syndrome of depression, its symptoms in children, diagnostic criteria, and it further describes depressive thinking and feeling, chosen depressive disorders and surveys their occurrence and manifestations in children with Asperger's Syndrome. It also deals with the problem of diagnostic. In the final part of the thesis a specific case study of one boy diagnosted with Asperger's Syndrome and anxiety depressive disorder is described.
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The quality of supporting relationship and aim directivity as a successful factor in social work
ŠICNEROVÁ, Věra
The diploma thesis The quality of supporting relationship and aim directivity as a successful factor in social work was written by Šicnerová Věra, Faculty of Theology of the University of South Bohemia. The supervisor of the thesis is Lhotová Marie, PhDr. Ing. Ph.D. Key words: aim, emotions, client, indirect approach, Rogers, empathy, interaction, communication, conflict, social work, social worker, relationship. The diploma thesis describes the development of a social therapeutic relationship between a client and a social worker which is based on non - evaluating approach of the social worker and in the connection with a suitable follow-up aim. The information about the conditions of a quality relationship which is needed for communication between the client and the social worker in a social therapeutic relationship is included in the thesis. Dangers and inappropriate approaches which can ruin suitable selection and the realization of aim are mentioned too. The thesis defines vocational qualities of social workers which can make the relationship development easier. It also presents attributes of social workers and clients, which can on the contrary disrupt or thwart this development. The diploma thesis illustrates that the relationship between social workers and clients is a determinative factor for a successful definition and realization of the social therapeutic process aim.
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Effect of physical exercise on mood changes
LÍSA, Jan
Aim of paper is to find out what effects do physical exercises have on the psychical part of the person. Theoretical part speaks about psychology and emotions from the psychical view, and also from the biological view. It speaks about the effect of sport, group mentality and the way people in a group perceive the sport. It also mentions biological processes in the body and the substances that are made during the physical exertion. Methodical parts speaks about how we will put out hypothesis to the test. That is how, where, how long and under what circumstances will we do our experiement, and how will we evaluate it. Conclution is made of results, which containt tables and graphs with collected data and their explanation in text, evaluation and personal comments. Annexes contain the prototype of the used questionnaire. Results showed, that theoretical hypothesis, that physical activities are beneficial for a human, and statistical hypothesis both proved correct, and statistical one in 83,3% of the cases.
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Qualitative research of occurrence of phenomenon OBE´s in surveyed subjects
BERAN, Jiří
The theme of the bachelor thesis is out of body experience. There is clarified effect on awareness, i.e. how an individual perceives surroundings, time and himself outside the body. Thesis deal with the question of connection OBE's with the stressful experience and experiencing emotions. The author of the document mentions the issue of trigger causing this experience. The main intention of the research is to determine if it's the perception of body image changed or not. The next question of research is possibility of moving from physical body. Theoretical part describes the basic terms. The methodological part describes semi-structured interview and open coding on the one hand, practical part then provides research and clarify research questions on the other hand.
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The neuropsychological correlates of emotions
TESAŘ, Michael
The presented thesis deals with localization of emotions and its processing according to visual emotional stimuli from IAPS. It uses EEG analysis and non-parametric statistics Kruskal-Wallis ANOVA, Wilcoxon's t-test. Results confirm hemispherical asymmetry theories and it was found a new localization of the neutral emotion in the left frontal alpha EEG asymmetry, which is not clearly described by other authors. Processing of emotions shows that complex affective reaction of positive and negative emotions is not significantly resolved; reversely the biggest resolving is the first processing time exposition automatic affective reaction. Acquisitions of the thesis are providing crucial theoretical knowledge for further EEG and emotion research, describing localization of the neutral emotions in the frontal cortex and processing of emotions in affective reaction to visual stimulation.
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Emotional signals in connection with body language.
ŠKODA, Jakub
The thesis deals with emotional expressions in body language and its interpretation. In the theoretical part, the author deals with emotions and theories focused on emotions, sympathy, verbal and nonverbal communication as well as body language (gestures, facial expressions, body types and attractiveness). There are many books which provide information about how to recognize nonverbal signals in communication. This study tries to find out if there is a connection between experiences gathered from this books and better recognition nonverbal signals. The empirical part is based on qualitative exploratory survey and semi-structured interview. Thirteen students of pedagogical studies were interviewed. They had to describe emotions on twelve videos without sound.
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Psychological adaptation of the amateur who begins to work with mentally disabled persons
MAREŠOVÁ, Jana
The thesis "Psychological adaptation of the amateur who begins to work with mentally disabled persons" deals with the feelings of the amateur who have never worked with the mentally disabled persons before and his adaptation to this working environment. The theoretical part characterizes the basic concepts and also the emotions which this kind of job involves. The practical part describes the results and final evaluation of the qualitative research which is based on the questionnaires with the employees of Home for disabled persons in Osek. The work with the mental disabled persons is beautiful and satisfying but the beginnings are for every involved amateur very hard and challenging which is also documented by research in the thesis.
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The Ventilation and Emotion Control of the Children in the Czech Krumlov Kindergarten
BEROUNSKÁ, Alice
The thesis deals with the general subject "the ventilation and emotion-control of the pre-school age children". The theoretical part gathers from literal sources, includes key terms from the sphere of the development of the pre-school age child, emotions and terms which are involved and it particularly maps out pre-school age children's attitude to emotions. The practical part mentions the methods in the interventional program for the effective development of emotion ventilation regarding the pre-school age children. The target of the thesis was finding out some techniques of emotion ventilation and verifying how the techniques of emotion ventilation work on the chosen group of children. In order to meet those targets I used the following methods - interventional program, observing, interviewing, researching four pre-school age children from the Czech Krumlov kindergarten, that were chosen by chance. The first target is completed in the theoretical part where I mention the techniques of emotion ventilation and emotion-control found in professional literal sources. The other target is completed in the practical part of the thesis where the techniques of emotion ventilation are realized through the interventional program. Key terms : emotion, emotional intelligence, socialization, effective communication, pre-school age child, emotion-control.
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Introduction to the Concept of Sensory Activation Considering Selected Psychological Aspects
BÍLKOVÁ, Ivana
This dissertation deals with the concept of Sensory Activation, a new approach practised in the Czech Republic focussing on the elderly and people with dementia synrome, in relation to monitored psychological aspects. The work has four main parts. In the first part the target group is defined the elderly and people with dementia syndrome, with emphasis being placed on a holistic approach to treatment. The second part presents selected psychological aspects, specifically communication, emotions, memory and sensory processes and their interconnection with the practice of Sensory Activation. Contained in the following chapter is the concept of Sensory Activation itself and a synopsis of its methods which can be applied in work with the target group. The last chapter presents the results of my research. These results come from an analysis of eight case histories of randomly selected activated people. The full versions of the case histories can be found in the Appendices of this dissertation.
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