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Analysis of the marketing activities of selected small businesses
PEŠTOVÁ, Lucie
An integral part of business should be systematic and continuous process of creation, coordination and control of marketing activities. Marketing is important for easy penetration of the market, so that a prosperous and firm to ensure the continued existence market. The aim of the thesis is to analyze the marketing activities of selected service firms, mutual comparison of these activities on the basis of analyzes carried out to design the next process of improving these activities. For analysis, three firms were examined in which their marketing activities. Based on the analysis of the marketing mix, Porter's model, analysis of the communication mix and SWOT analysis to identify appropriate strategic approaches and suggestions for how marketing activities of units. Suggestions for improvement were recommended with respect to the financial possibilities owners analyzed service companies.
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Economics and business management of selected retailers (Walmart)
PINCOVÁ, Kristýna
The subject of the thesis "Economics and management of selected retail business" is to explore and analyze the environment in which the retail chain operates and assess their financial situation. The first part covers the theoretical background of the issue, particularly the definition of basic concepts of business and retail. The second part includes an analysis of American retail. In the third part is to describe Wal-Mart. The theoretical findings are applied in a situational analysis on Wal-Mart.
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Economics and management of selected retail business
STRNADOVÁ, Veronika
The subject of the thesis "Economics and management of selected retail business" is an analysis and assessment of the current system of economics and business management of stated company. The first part covers the theoretical background of the issue, particularly the definition of basic concepts of trade and retail. In the second, practical part of the work theoretical knowledge is applied in the situation analysis of the company Moira CZ a. s. Proposed changes and recommendations are mentioned in the conclusion of the work.
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Financial planning and valuation of the investment into gasifier power plant
Ďurčák, Matej ; Sieber, Patrik (advisor) ; Štamfestová, Petra (referee)
This diploma thesis based on a result of the European Union's intention to increase the share of electricity produced from renewable energy sources in the total production, Slovak Republic currently subsidises building gasifier power plants (high efficiency combined production) to produce electricity and thermal energy from the biomass. Therefore, this thesis aims to build a financial plan of gasifier, which will be used for the evaluation of the investment from the point of view of an investor. Valuation depends mainly on the economic benefits of the project with regards to the assessment of business environment. The work contains a sensitivity analysis to determine what impact on the value of the cash flows will make a percentage change in one variable.
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Strategical management and its use in the selected enterprise
LINHA, Jiří
Main goal of my thesis is evaluation of strategical management at examined enterprise and suggest a strategy for its future activity on a market with barreled water based on acquired findings. Theoretical part is dedicated to basic terms and selected analyses from area of strategical management. Practical part contains STEP analysis, Porter's model, analysis of results in particular functional areas, SWOT analysis applied to the chosen enterprise. Closing part of my thesis is dedicated to evaluation of present state of the enterprise and recommendation which steps should the enterprise take to gain a better competitive position on the market.
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Management System and Development of Family Company
RŮŽIČKOVÁ, Jana
The bachelor thesis "Management System and Development of Family Company? defines family business, history of family businesses in the Czech Republic and abroad, specifics and problems of family business in the theoretical part of this bachelor thesis. There are made analyses: Porter´s Model and SWOT analysis of specific company in the practical part. Final part proposes another possibilities of development mentioned family company.
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