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Trademark as an Intangible Asset of a Firm
Bukač, Petr ; Harantová, Monika (advisor) ; Hesková, Marie (referee)
The theoretical part of the thesis on the topic of "Brand as an intangible asset of the company," explains and describes the main concepts, tools and methods that relate to this issue. Listed are primarily theoretical knowledge of the brand and its elements of its value, positioning and various methods used for calculation of the value of the brand. The practical part allows the use of theoretical knowledge in the field of brand valuation and subsequent application to a specific example in the context of the selected company. The aim of this section is to introduce the company EPACK Ltd. and elements of the brand, which the company uses. The last step will be presented and described the methods used valuation of intangible assets and calculated values to the methods used.
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Aplikace různých metodik ocenění srovnatelných nemovitostí ve městě Mikulově
Horáková, Eva
The thesis focuses on the method of property valuation of selected housing units located in the town of Mikulov. The first part provides an explanation of the basic concepts related to this matter, the differences between price and value, methods of property valuation and the characterization of the real estate market. In the second part, an actual valuation is performed and the selected housing units which were actually sold are described. The negotiated purchase price and the values determined by the method of direct comparison and administrative valuation are compared.
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Valuation of the company DEKTRADE, a.s.
Krupa, Štěpán ; Scholleová, Hana (advisor) ; Habrnal, Marek (referee)
The aim of this Master's Thesis is valuation of the company DEKTRADE, a.s. as determined by possible independent analytic using publicly accessible information or data that could be acquired when in touch with management of the company as at January 1st 2013. Results of the thesis are supposed to analyze the corporation itself from the strategically-financial point of view, specify the height of its value if offered to a potential buyer and at last but not at least to help the board of managers to see the conceivable outlook of main competitors on DEKTRADE, a.s. The Thesis is split to theoretical and practical part where the first one should constitute solid methodological base for the final valuation of the company. Keystones of the latter are strategic and financial analysis followed by financial plan and specific techniques of valuation of the company. The ending of the Thesis is devoted to Monte Carlo simulation of results with respect to risk exposition of the computed values.
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The valuation of the company
Kovtunov, Serafim ; Scholleová, Hana (advisor) ; Habrnal, Marek (referee)
The task of the final thesis is to estimate the value of the enterprise in order to sell the minority stock to unknown buyer. Whole the work is divided to two parts. The first one is theoretic part, which is presented by description of strategic analysis, financial analysis, financial plan and valuation methods. Strategic analysis consists of analysis of external potential of company and its competitive strength. The purpose of financial analysis is to show financial condition of the company using chose ratios and other financial tools and methods. The last important part is financial plan. In accordance with financial plan are predicted future revenues and cash-flow, which is the essential for method discounted cash-flow. In the second practical part were applied strategic analysis, financial analysis of financial statements, created financial plan and estimated the value of the company by the most appropriate method of valuation of enterprise.
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Evaluation of company
Kostrbová, Jana ; Metzlová, Hana (advisor) ; Hořejší, Vladimír (referee)
V teoretické části jsou popsány metody a postupy oceňování podniku. Ty jsou následně použity v aplikační části na vybrané splečnosti. Určení hodnoty společnosti bylo provedeno metodou DCF (FCFF) na základě předcházející strategické, finanční aanalýzy a sestaveného finančního plánu.
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Valuation of trademarks of Pivovar Janáček, a.s.
Červenková, Iva ; Jurečka, Jan (advisor)
The thesis focuses on the intangible assets, particularly valuation of trademarks. The theoretical part deals with definition of intagible assets and tradenark. In next part is shown legislative issues of trademark and methods of vauation. Practical part includes the valuation of trademarks and application of described methods in a concrete example.
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Valuation of trademarks of Choceňská mlékárna s.r.o.
Zíková, Lucie ; Svačina, Pavel (advisor) ; Jurečka, Jan (referee)
The thesis is focused on the intangible assets, particularly trademarks. In the beginning it deals with the classification of intangible assets and its conception by the Czech legislation and International Valuation Standards. The main part of the work relates to trademark legislation, classification by various criteria and functions. It gets on with a description of the valuating methods. Practical part includes the valuation of trademarks in a concrete example.
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Evaluation of company
Holečková, Silvie ; Metzlová, Hana (advisor) ; Smrčka, Luboš (referee)
Diplomová práce s názvem Ocenění podniku popisuje, jakým způsobem se oceňují společnosti a následně v praktické části jsou aplikovány metody a postupy ocenění popsané v teoretické části. Oceňovanou společností byl podnik BAEST, a.s. působící v lehkém strojírenském průmyslu. Výsledná tržní hodnota byla stanovena pomocí diskontního model cash flow pro vlastníky a věřitele na základě finančního plánu, který vycházel ze sestavené strategické a finanční analýzy.
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