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	Appraisal of MS KART s.r.o. Musilová, Kateřina ; Mařík, Miloš (advisor) ; Mareška, Zdeněk (referee) The subject of this diploma thesis is the appraisal of the MS KART s.r.o., as of 1. 1. 2011 for the internal purposes of the ordering party, which is the appraised company. MS KART s.r.o. operates as a producer within the carting industry. The thesis is based on four main parts. Financial analysis is aimed at examining the company's financial health. Strategic analysis defines and evaluates the relevant market in which the company operates and it also quantifies the potential of the company to succeed. Executing both analyses provides the answer about whether the company fulfills the going concern requirement or not. The third portion assesses the main figures which determine the value of the company. Based upon these assessments a financial plan is constructed. In the final part, the company is appraised by using two methods - the amortization value method and the liquidation value method. Their results represent the final interval of the appraisal of the company. The appraisal is calculated in terms of equity appraisal. Detailed record
	Marketing v současné finanční krizi Mariánek, Lukáš ; Král, Petr (advisor) ; Cook, Gina (referee) The paper is describing the effects of recessions and current financial crisis on companies and their marketing. The topic covers the history of marketing throughout the world biggest recessions and describes the current marketing efforts of Czech companies under the current financial crisis. A strategical analysis with the impacts of crisis on long-term strategy planning is provided at the end of the paper. Detailed record
	Evaluation of PROWELL s.r.o. Ulčová, Markéta ; Mařík, Miloš (advisor) ; Luxemburk, Patrik (referee) The goal of the thesis is to find out the value in use of the company Prowell s.r.o. to 1. 1. 2007. The first part of the thesis deal with the strategical analysis. It`s result is forecast of sales revenues of this company. The second part talk about financial analysis, which appreciate financial health of the company. The next part analyzes and predicts generators of value and financial plan. The final evaluation of enterprise is inducted in the last part of the thesis. For evaluation was used method DCF APV and orientation method of market comparison. Detailed record

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