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Analysis of the Selected Firm
Peloušková, Tereza ; Holešovský, Miloš (referee) ; Hanušová, Helena (advisor)
Subject of this thesis is the analysis the MMB Consulting company, which is engaged in construction of buildings in the South Moravian region. The thesis includes SLEPTE analysis, Porter's five forces model and SWOT analysis. Based on the analyzes are finally propose ways to improve the current situation of the company.
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Marketing Communication of a Chosen Retail Unit
VONDRYSKA, David
The bachelor thesis is focused on marketing communication in selected retail unit. The main goal is to analyze the use of marketing communication tools and a compilation of proposals and recommendations in the field of communication mix for the retail unit Kaufland. The practical part includes the questionnaire survey that identifies the strengths and the weaknesses of marketing communication.
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Analysis of Selected Company by Using the Selective Methods
Nossková, Barbora ; Kvapilová, Pavla (referee) ; Hanušová, Helena (advisor)
The thesis is aimed at analysis of a selected company Goldpress s.r.o., which specializes in the printing industry. The first part deals with theoretical bases, further are performed analyzes – PESTEL analysis, Porter's analysis, 7S and selected methods of financial analysis. The results of the partial analyzes are summarized in the SWOT analysis. The conclusion of the thesis suggests recommendations based on results of performed analyses and aimed at improving the current state.
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Analysis of the Selected Company by Using the Selective Methods
Jirátko, Zdeněk ; Pernica, Martin (referee) ; Hanušová, Helena (advisor)
This diploma thesis deals with the assessment of the situation of football club TJ Start Brno through analysis of internal and external environment, including SLEPTE anylisis, SWOT analysis, Porter´s five forces model and „7S“ analysis. The theoretical part describes essence of the individual analyses that are applied in the partical part of this thesis. Based on the results I introduce several proposals of solutions with thein impacts as they were shown in analysis.
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Analysis of Sports Complex by Selective Methods
Jelínek, Vojtěch ; Ovesný, Tomáš (referee) ; Hanušová, Helena (advisor)
This bachelor´s thesis deals with analysis of the sports complex U Hrocha, which will be completed in 2014. It contains theoretical bases, which are then implemented in the actual business reality through PESTLE analysis, Porter's analysis and SWOT analysis. Finally, the situation is evaluated and solutions are proposed to improve the current situation of the company.
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