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National Repository of Grey Literature

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Proposal of Activities Increasing Competitiveness of Company Holubová, Martina ; Malach, Miroslav (referee) ; Zich, Robert (advisor) The aim of this master thesis is to improve the competitive position of a selected company by creation of new marketing mix. The thesis is divided into three parts. The first part constitutes the theoretical basis. The second part contains SLEPT analysis, analysis according to Porter’s five forces model, analysis of the company‘s marketing mix and its competition, and also includes a questionnaire. The third part deals with creation of new marketing mix for the company. Detailed record

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