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Geocaching v mikroregionu Luhačovické Zálesí a návrh jeho využití v sociálním turismu
Žmolíková, Nikola
This thesis is focused on the level of geocaching in the Czech Republic and it is espe-cially concentrated on area of Luhačovické Zálesí. It deals with suitability of gaocaching for people with reduced mobility. In the theoretical section, it provides general information about the game and its development both worldwide and in the Czech Re-public. There is also described relationship between geocaching and social tourism with special poiting on disabled persons. In the practical part, results of the survey carried out among citizens of microregion Luhačovské Zálesí focusing on awareness and active participation in geocaching are analyzed and interpreted. Field verification of accessibi-lity of caches for disabled persons with level difficulty of 1.5 was also performed. The aim of the thesis is also to propose facilities, which can make access of the geocaching easier for disabled individuals.
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Geocaching v Ostravsko-Karvinském revíru
Kovářová, Alena
This diploma thesis deals with proposal of geocaching oriented educational trails in Ostrava-Karvina region on which stops are placed already existing caches or suggestions of their placement. Given that coal mining has more than two hundred year long tradition in this area, every stop on trails with caches are mining oriented. Basic problematic concerning this topic is outlined in literature overview while the research part of this thesis is focused on draft of 4 different educational trails with mining theme consisting either thorough description of already existing caches or newly designed ones. Research part also contains a questionnaire given to active cachers which aim was to determine the interest in said trails and their overall potential. Lastly the research part was complemented by guided interview with experienced cacher. In conclusion of the thesis are formulated drafts for utilization of these educational trails.
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Information System for Geocaching
Kuchta, Michal ; Kubíček, Radek (referee) ; Kašpárek, Tomáš (advisor)
The work contains presentation of the Geocaching game, mainly from the view of an information system. It contains study of existing applications with their advantages and disadvantages. There is a specification of new application, that should solve major disadvantages of existing products in second part of the work. Design of such application, that meets the requirements, follows. The application is implemented, which is described in following chapters, with the aim to target specific problems that were solved during the implementation. There is summary and future plans cotained in the closing chapter.
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Development in the area of the Administrative District of the municipality with extended competence České Budějovice
CEJPEK, Jan
This thesis deals with the potential of geocaching for tourism development in the area of the administrative district of the municipality with extended competence České Budějovice. The main objective is to create own suggestions of geocaching tourist routes along new or already published geocaches in locations where it could help for tourist development. An essential part of the thesis is an analysis of geocaches located in selected district and the usability of these caches for tourism development. The theoretical part of the thesis deals with the characterization of the district, mainly from the point of view of tourism. Next chapters of the theoretical part are about basic terms and abbreviations in geocaching and its potential in tourism.
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Geocaching as promotion brewing in Jindřichův Hradec
Loukota, Petr ; Vlnas, Pavel (advisor) ; Pokorný, Pavel (referee)
This work focuses on geocaching - free time aktivity for turists - and its utilization in marketing. The dissertation describes real support of local brewery. The aim of the dissertation is to show less traditional promotional method that can attract and bring new potential customers. Essential part of the dissertation is also estimated calculation of the costs related to the promotion.
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The Use physical activity Geocaching to increase tourist traffic to the area Suchdol nad Lužnicí
CÍRAL, Gabriela Sarah
The physical insufficiency is increasing, especially among the young people. Physical activites are necessary for a healthy lifestyle and from many physical activities geocaching is our option. At the beginning, let us briefly introduce you to what geocaching is, what you can expect from it, what you need for it as we explain the main rules and terms of this game. We´ve created series of cache called the Heart Series in order to increase a tourism in the area of Suchdol nad Lužnicí, which had been chosen for its uniqueness and beauty. Based on the questionnaire, which we have enclosed in the cache listing, we've created the main profile of geocachers, who visited our caches. Also a basic guide was created for the Departement of Health Education, with instructions how to get involved in this physical activity. Based on the questionnaire, disclosed in the cache listing, with 12 final questions using the quota selection, we have created the main profile of geocachers, who visited our caches. We had 84 volunteers from the attendants of the "Heart series". We also compare the number of tourists in the area, within the years 2013 and 2014. This work contributes to a healthy life style with use of hiking and cycle touring.
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The Physical strain of geocaching individual age categories
DOHNAL, Filip
Due to the reduced activity of the movement for the wider public we want to prove that the concentration game geocaching and the movement is a good foundation for the development of movement and health. First, it is explained in the history of the game, its principle and performance requirements. Subsequently described physical activity and physical activity when Geocaching. Not forgotten the definition of physical exertion and energy conversion. Followed by a presentation of the system to write data and characteristics of the Indares qualitative research. By comparing the values for respondents at selected ages during the two seasons we want to prove which of these periods will be more productive. The findings of the energy performance of the movement of all physical activities at the research we want to clarify the demands of Geocaching. In the system of volunteers write required data Com for energy load by using a pedometer. In the exelových tables data the average heart rate, distance and the kilocalorie. The results clearly demonstrated the superiority of the summer for all respondents, and confirmed the intensity between physical activities of Geocaching.
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Geocaching and its commercial use
PÍTROVÁ, Lenka
This thesis aims to suggest the commercial use of geocaching in the Czech Republic, based on marketing situation analysis for the area of options. The first part of this thesis investigates theoretical basics of geocaching and its commercial use, strategic marketing and marketing research. The next part processes several case studies regarding the campaign of some subjects who have already used geocaching. For example, from foreign countries, it is Timberland and Chrysler Jeep, and from the Czech Republic, it is Pilsner Urquell, Staropramen or a project like Stratocaching. Finally, analysis of the market and of the tools of the subject's marketing communication is used to make a suggestion for the commercial use of geocaching. Based on previous findings, it is suggested in detail for the project Museum Fotoateliér Seidel to create two caches with a theme of photos by Josef and František Seidel, in which it would be parts of the set.
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The influence of geocaching on tourism
Zábranská, Vendula ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
This diploma thesis focuses on the influence of geocaching on tourism. First it briefly presents the principle of precise determination of position and coordinate systems, and then it describes the rules and principles of the game. It deals with the influence of geocaching on domestic tourism -- describing current situation, motivation of geocachers and functions of geocaching. It also analyzes the international influence of geocaching based on the comparison of visits of concrete caches by domestic and foreign geocachers. Then it also compares the numbers of caches in the Czech Republic which provide listing in foreign language and so these caches are foreigners friendly. Last chapter focuses on the analysis of several projects which use geocaching as a marketing instrument and tries to provide recommendations and identify mistakes which should be avoided in order to implement a successful project.
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