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National Repository of Grey Literature

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Increasing of Customer Satisfaction in Tesco Expres Brno Poláčková, Tereza ; Novák, David (referee) ; Novák, Petr (advisor) This thesis deals with analysis of customer´s satisfaction in Tesco express in the Malinovskeho square. The theoretical part of the thesis focuses on data processing of marketing and procedure of individual analysis. The practical part of the present Tesco company and it´s store and result´s of questionnaire and SWOT analysis. The final section includes its own suggestions and recommendations designed to improve the solved situation. Detailed record

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