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Smart Tourism Destination
KOUBOVÁ, Andrea
The theoretical part of this thesis is focused on the explanation of the Smart concept within the cities and tourist destinations, how the destination of Písek uses marketing communication to attract new visitors and to keep the existing ones. In this part, the reader will also be informed about the topic of measuring emotions, what the methods are, their strengths and weaknesses, and specifically how the EDA method (measurement of electrodermal activity, or skin conductivity) works, which was used in the practical part. The aim of thesis is to use new technologies in effective marketing of tourism destinations - based on measurement of emotional reactions using the EDA method, optimalization of visual communication for destination Písek and its surroundings as a city with a Smart city concept. The practical part describes how the questionnaire and measurement by the EDA method took place. During the research the respondents were shown pictures that were taken of Písek and its surroundings. Data processing was done by evaluating the questionnaire and EDA measurements. The results of both research methods were ranked in the Top Ten Positively/Negatively Ranked Images with Higher Emotional Response. Ten positively and ten negatively evaluated questionnaire and EDA measurements are also visualized in this thesis. It can be concluded from the research that the EDA method is suitable for the measurement of emotions and, together with the questionnaire, it provided interesting information on what type of images is suitable to use in the marketing communication of Píseckem, s. r. o.
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Module for Electrodermal Activity recording
Vičar, Tomáš ; Harabiš, Vratislav (referee) ; Bubník, Karel (advisor)
This thesis describes electrodermal activity (EDA) and its origin based on the properties of the skin and thermoregulation of body. EDA is a signal having a close relationship to psychophysiology and its help we can evaluate a variety of emotional, motoric and attentional effects on the human organism. The thesis also discusses the possibility of sensing skin potential and conductatce and how to construct a module for its scanning and uploading to computer.
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Analysis of the galvanic skin response
Caha, Martin ; Chmelař, Milan (referee) ; Ronzhina, Marina (advisor)
This work deals with the analysis of skin conductance for the study of the psychophysiological state of man, with a focus on the change in the level of arousal. It is important to study microsleep events during driving, where there are the changes in alertness and consequently the changes in skin conductivity. The experimental protocol is proposed. Skin conductance analysis is realized in Matlab. This program allows drowing reaction time and measured conductivities and calculating their parameters. These data are used for determination of vigilance level.
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Measurement of the galvanic skin response during repeated stimulus
Fabík, Vojtěch ; Chmelař, Milan (referee) ; Ronzhina, Marina (advisor)
The aim of this work was introducing with the metods of analysis of galvanic skin response. The protocol for measurement of galvanic skin response during repeate stimulus was developed. Several stimulus were included in study. Then the program withgraphical user interface for analysis selected parameters was created in Matlab. Effect of habituation on repeated answers on the stimulus was described. Habituation was analized using parameters derived from electrical skin response.
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