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National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.01 seconds. 
New Trends in Marketing apply to Pharmaceutical Industry
 Skořepová, Ivana ; Lešetický, Ondřej (advisor) ; Dohnalová, Eva (referee)
The Purpose of the thesis is in the theoretical part to describe the complete marketing as a whole including marketing mix with a special focus on the new trends in the marketing having regard to the pharmaceutical industry. The practical part will be focussed to an aplication the new trends in marketing to the pharmaceutical industry with respect to the etic code and to the law in the Czech Republic.
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Guerilla marketing and its application in commercial communications
 Klimeš, Tomáš ; Postler, Milan (advisor) ; Pošepná, Tereza (referee)
The diploma thesis introduces Guerilla marketing as an unconventional method of commercial communication. The basics of traditional marketing are described in the first part of the work. Afterwards, the types of Guerilla marketing are presented whereas their advantages and possibilities are identified using practical examples. The consumers attitude toward the unconventional commercial communication is analyzed with the help of executed survey.
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National Repository of Grey Literature : 12 records found   previous11 - 12  jump to record:
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