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Strategic business development of a company
Žďárská, Kristýna ; Pirožek, Petr (advisor) ; Tripes, Stanislav (referee)
The subject of this thesis is to determine a business strategy, that will allow the company Farmet a.s. to increase its sales and to strengthen the position on the markets. The theoretical part describes methods and procedures that are further being referred to in the main part. The main part consists of the internal and the external environment analysis, as well as the SWOT analysis. Based on the actual accounting data and with regards to the current company position, there are several proposed strategies of possible business development. These strategic options are evaluated in terms of their individual profitability and risk. The final part of this thesis determines the optimum strategy and describes its implementation in more detail.
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Analysis of External Enviroment of Chosen Company
ŠANDOR, Pavel
The aim of this diploma thesis is to elaborate an analysis of the external environment of a chosen company on bases of a special literature, own pieces of knowledge and gained information about the market. I have reached the results by the help of the Step analysis, the Porter{\crq}s model, the Competition analysis and the SWOT analysis. By the help of the Step analysis I tried to define factors that could influence the company even though they are outside the enterprise. On bases of the Porter{\crq}s model I have analyzed five competitive forces that influence our company namely new competitors, suppliers, customers, substitutes and a competition ring. By the help of the Competition analysis I have reviewed which companies concerned with the metal production and locksmithery are direct competitors of the company. Through the SWOT analysis method I tried to define inner strong and weak points and external opportunities and jeopardy. I have found convenient factors afterwards I have determined their importance by the help of the method of the Geminate comparison. In conclusion I have evaluated data. On their bases I have drawn up recommendations for the future development and I have suggested convenient strategies. Those strategies were strategy of the Market Development, Market Penetration, Concentric Diversification and strategy of Creation of the competitive advantage.
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Aplikace Balanced Scorecard
Šimčíková, Eva ; Neumaierová, Inka (advisor) ; Daněk, Roman (referee)
Diplomová práce na téma Aplikace Balanced Scorecard se zabývá vytvořením systému měření a řízení výkonnosti samostatného podnikatele. Teoretická část je zaměřena na popis metody, jednotlivých perspektiv a vzájemných souvislostí. Praktická část se věnuje analýze dosavadní činnosti podnikatele a rozboru současné situace na trhu. V návaznosti na výsledky analýzy je vytvořen systém strategických cílů a měřítek, který je následně vyobrazen prostřednictvím strategické mapy.
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