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Návrh komunikační strategie pro prodej výživových doplňků
Reuterová, Lenka
Reuterová, L. Communication strategy for the sale of nutritional supplements. Ba-chelor thesis. Brno: Mendel University in Brno, 2022. The bachelor thesis deals with the search for appropriate marketing tools in the marketing of sports nutrition products and dietary supplements. A questi-onnaire survey of respondents of different age groups, gender and social status was used to find out the basis for the analysis. Based on the evaluation of the que-stionnaire, possible ways to reach potential customers were identified. and it was analyzed which marketing tools seem to be the most appropriate. The paper pre-sents recommendations on the use of appropriate marketing tools for the selected enterprise.
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Návrh komunikační strategie Kraje Vysočina
Ryšavá, Jitka
The topic of the presented diploma thesis is "Communication Strategy Pro-posal for the Vysočina Region". The theoretical part of the thesis focuses on ex-plaining the general aspects of communication in public administration and on communication tools used when communicating with the public. The beginning of the analytical part contains general requirements on creating a communication strategy for a region; this general outline of a communication strategy is then applied to the Vysočina Region. Its application itself is preceded by an initial analysis of the current state of communication in the region supplemented with segmentation of target groups. The thesis also contains a quantitative survey examining, among other things, satisfaction of citizens with communication of the Regional Authority of the Vysočina Region, intensity of use of the individual communication means in the region, and preferences considering the content of the communication. The thesis contains proposals to improve the quality of the present communication means of the Vysočina Region and proposals for communication means not yet being used in the region. The end chapter of the analytical part of the thesis contains generally accepted recommendations for communication of regions with the public.
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Návrh komunikační strategie kosmetické provozovny
Staňková, Miroslava
Staňková, M. Communication strategy proposal for cosmetics salon. Bachelor thesis. Brno: Mendel University, 2021. The bachelor thesis evaluates the state of marketing communication of a cosmetic company, examines the preferred forms of communication within cosmetic services and proposes a communication strategy for the company. The communication strategy is supported by quantitative research in the form of a questionnaire survey and qualitative research in the form of semi-structured interviews. The proposal of the communication strategy is based on the preferences of the respondents and is structured according to the See, Think, Do, Care model with consideration of costs.
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Vnitropodniková komunikace ve vybrané firmě
Illíková, Markéta
The Bachelor thesis deals with internal communication in the selected company, particularly in Pekařství Illík, spol. s r.o. The main objective of the thesis is to evaluate the effectiveness of internal communication in the company, in the framework of company management and among employees. The theoretical part is focused on basic terms and concepts related to internal communication in the company which is currently the most discussed topic. The practical part overviews characteristics of the company and its actual communication strategy, including types of conflict situations. Finally, the questionnaire aims to analyse the information, satisfaction and communication connection of employees across the enterprise. Its results helped to improve the effectiveness of internal communication.
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Studenti jako cílová skupina jazykových škol
Žujová, Jana
The objective of this diploma thesis is to define main characteristics of students' behaviour as potential customers of language schools and formulate recommendation for a creation of the suitable offer for this segment. Key results emerge from quantitative and qualitative research among students, language schools and graduates. The differences were identified between students -- according to the level of studies, type of school and even year of study. Due to this fact, final recommendations were determined for individual segments of the target group. Their application can be found in a case study of language school PM-Lingua s.r.o. in Vyškov.
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Marketingová komunikace a body image
Nečas, Jiří
This bachelor's thesis deals with the proposal of a new promotional strategy and analysis of the assessment of the market potential for Fitness club Freedom s. r. o. The practical part devotes to analysis situation of fitness services in Hustopeče and analysis of current situation of marketing mix. Based on the results from analyzes and marketing research there is analysed assesment of the market potential and suggested the proposal of a new promotional strategy for Fitness club Freedom. Suggestions and recommendations are set in the timetable and they are also economically evaluated.
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Využití sociálních médií pro podporu rozvoje a financování sportovních oddílů provozující neolympijské sporty
Pravcová, Kamila
Pravcová, K. Use of social media to support the development and financing of sports clubs operating non-Olympic sports. Thesis. Brno: Mendel University in Brno, 2020. This thesis deals with the design of methodical communication strategies for sports clubs operating non-Olympic sports and the system of their financing. Within the communication strategy, the accent is put on social media. The thesis consists of two parts, theoretical and practical. The theoretical part explains the basic concepts, professional knowledge and information and the process of creating the communication strategy. The practical part of the thesis is based on primary and secondary data analysis. Primary data are obtained through qualitative and quantitative research. Based on the results of the analysis, the communication strategy methodology is proposed, focused primarily on supporting the development and financing of sports clubs operating non-Olympic sports.
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Návrh komunikační strategie pro propagaci mobilní aplikace
Vu, Hong Son
Promotion of a real mobile application operating in the sphere of music clubs. This is a start-up project which is planned to be officially launched in September 2020. A limited campaign within the scope of promotion (especially nonpaid promotion) should be initiated 1 month before launching the application. Targeted locations will initially be Prague and Brno.
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