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Bel Mondo magazine: birth of a new lifestyle magazine and its transformations during the first year of its existence on the Czech media market
Bolková, Lucie ; Vochocová, Lenka (advisor) ; Hájek, Roman (referee)
The diploma thesis maps the operation of the Bel Mondo lifestylu magazine, which was being published on the Czech market from October 2012 to December 2013. The authors' intentions were to bring a new type of magazine to the Czech market, inspired by foreign print publications such as Intelligent Life, which would combine entertainment with intelligence and present its readers with both original texts and licensed translations from foreign magazines. The thesis introduces the Bel Mondo magazine, puts it into the context of Czech magazine market, describes its operation and searches for reasons that led to its early termination. The theoretical bases for the thesis are gained from expert texts focused on print publishing and magazines. The research part of the thesis focuses on the analysis of thematic and advertising coverage, public response and comments by the editorial staff. The researched data helps to understand the incentive for creation of a new magazine and critically evaluate, whether Bel Mondo really was a unique concept capable of surviving in the Czech media market and whether it had a viable economic model. As the magazine operated under the auspices on the weekly magazine Respekt, the thesis also looks at the degree of interconnection between the two magazines.
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The impact of paywall introduction for the IHNED.cz news website
Janíková, Simona ; Hájek, Roman (advisor) ; Němeček, Tomáš (referee)
This diploma thesis summarises the development of paid content of ihned.cz, on-line news server of the Czech economic daily Hospodářské noviny. It observes the influence of paywall from August 2014 until April 2015. The aim of the implementation of paywall was to show that the content created on the server was valuable. The theoretical part deals with new challenges media face, including economic and technological changes; it describes the rise of commercialization and media reaction, and solution for these changes in the form of convergence and digital-first concept. The diploma thesis is viewed through the political economy of media approach. It focuses on monetization of content, the willingness of readers to pay for on-line news, traditional and alternative revenues of media, and it describes the examples of implemented paywall in other media. In the practical part, the thesis describes how paywall influenced economic revenues, specifically the digital subscription, advertising and financial results of the publisher Economia, which is providing the server ihned.cz. In this part, the thesis describes the influence of paywall on visits, page views, real and unique users, readership, and work of journalists. The practical part of the thesis includes statistical data and reports as well as...
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