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Marketing communication of The Czech Red Cross since 2007
Rybářová, Karolína ; Halada, Jan (advisor) ; Ježek, Jiří (referee)
Bachelor thesis Marketing communication of The Czech Red Cross since 2007 until now represents the humanitarian association of the Czech Red Cross, its history, mission, areas of activity, its tradition in the context of the International Red Cross and its position in the nonprofit sector. Above all, it deals with its marketing communication. Major marketing projects of this period are analyzed, interpreted and evaluated with the help of academic literature. The paper deals with the success of these campaigns and the importance of communication of the Czech Red Cross and also with its competitors in the nonprofit sector. Based on these findings, the overall communication strategy of the Czech Red Cross is assessed and a SWOT analysis is implemented as a method to maximize the use of external and internal factors of the organization. The conclusion offers a socio-ethical perspective on the function and status of the non-profit sector in the Czech Republic and elsewhere and tries to propose further opportunities for communication of the Czech Red Cross and its differentiation from other non-profit organizations in the country.
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Project of a Database for a Czech Red Cross Critical Evacuation Centre
Klimeš, Jiří ; Martoch, Zbyšek (referee) ; Kříž, Jiří (advisor)
This bachelor’s thesis deals with design of a database for a critical evacuation center of the Czech red cross. There are theoretical basics described in the first part. It offers basic overview of knowledge, which is important for reaching assigned aims. There is also analysed internal situation of the Czech red cross and defined requirements to the database. Obtained pieces of knowledge are processed in the practical part and they are utilised for the main proposal. Suggested design of the database is summed up in the final part.
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The importance of volunteer service in the protection of inhabitants, focusing on the Czech Red Cross
PEŘAN, David
The topic of this bachelor thesis is ?The importance of volunteer service in the protection of inhabitants, focusing on the Czech Red Cross? and how it deals with volunteering and the volunteer service, which is provided in the Czech Republic, especially in the capital city Prague. The theoretical part of this study is about the history of the volunteer service in Europe, Czech Republic and Prague. The basic legislation about the volunteer service, specifically Act. No. 198/2002 Coll. on volunteer service and on amendments to certain Acts (Volunteer Service Act), is analyzed in detail. The next document, which was used in the theoretical part, is ?The statues of Czech Red Cross organization? (CRC), which adjust the position of volunteers inside this organization. The Law on volunteer service, describes volunteer service, as a service, which is provided by person without employment relationship or relationship based on staff or membership. One of the basic principles of the Red Cross (RC) organization is volunteer service, which means, that everyone, who cooperates with the RC organization provides a volunteer service, but in the Czech Republic individuals can provide services based on employment, staff or membership. Here is the conflict between national law and the principles of RC. This thesis works on the concept, that everyone, who cooperates with the Czech Red Cross is a volunteer, including individuals, who are staff, members or employees. The statues of the Czech Red Cross organization present three groups that can provide services: employees, members and volunteers. Employees have contracts of employment and this contract delegates them into leadership positions, for example in a crisis staff at the strategic and operational level. Members have rights and responsibilities and their activity is used in a emergency crews and especially at tactical level in humanitarian units. Volunteers are used during an extraordinary event to support humanitarian units and other activities, which are mentioned in Regional Concept of Emergency Preparedness. Basic training is parallel for all groups and after this training they start special trainig according to performed activities. The research question is: Does the the ?Concept of emergency preparedness of the Czech Red Cross up to the 2015? improve situation of CRC's volunteers in the field of protecting inhabitants? The response was a qualitative analysis of collected data about the volunteer service and comparative analysis of basic legislative documents of crisis management, protection of ihabitants and the Czech Red Cross organization. Objects of comparison are legislative documents. Comparison is to find out the answers to the criteria analysis from the fifteen selected legislative documents and two concepts. The analysis containes the answers to five questions. In the analysis were used synchronous comparison of monitored issues in the current legislation of the Czech Republic. Thanks to the results of the comparative analysis was prepared the Plan of CRC to help the capital city of Prague according to the applicable Methodology of the Plan of CRC to help a region. The result of the comparative analysis is the fact that the seven documents deals with volunteer services directly and one indirectly. Five documents deals with the funding of volunteer services directly and one indirectly. The real output is the Plan of CRC to help the capital city of Prague. I think that these disputed issues will not be solved soon. The question is, how will the new CRC documents (Plan of help and Concept of emergency preparedness) be applied.
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The Awareness of Pupils in Selected Primary Schools in České Budějovice of Non-Professional First Aid Administration
KUČEROVÁ, Olga
The thesis is devoted to the issue of non-professional first aid provision. Everyone should have knowledge of first aid procedures, because in the Czech Republic there is a statutory duty to provide first aid. It is therefore necessary to start training as soon as possible, already in school-aged children. The thesis is focused on pupils of 8th grade of primary schools in České Budějovice and their knowledge of first aid. The thesis is divided into two parts, theoretical and practical. In the theoretical part basic information on first aid is given. News and changes brought about by global directive in resuscitation Guidelines 2005. It also gives and account of individual diseases with brief descriptions, causes and emergency procedures. The last two chapters are focused on the Red Cross activities and first aid training in schools. The practical part examines the attitude of pupils to first-aid provision and their first aid knowledge. In this section, the following two objectives and hypotheses were stated: The first objective is to determine the pupils´ interest to get involved in first aid training. The other objective is to monitor the first aid knowledge and skills of primary school pupils before and after the training implementation. Hypothesis 1 assumes that primary school pupils are interested in obtaining information relating to first aid. The second hypothesis determines if the pupils´ awareness got improved after the training. To meet the goals of the thesis quantitative research was used. To pupils interested in the issue, professional instruction in first aid, led by a worker of the Red Cross in České Budějovice, was provided. Based on the pre and post test, a questionnaire survey was carried out when the pupils responded in writing to questions in two questionnaires. The first questionnaire contained 19 and the second 21 questions. Total 122 questionnaires were distributed. The goals of the thesis were met and after the questionnaires evaluation, both my hypothesis were confirmed. The research has shown the pupils' interest in the issue and a better understanding after the training. In order to improve basic first aid knowledge in primary school pupils it would certainly be beneficial to put emphasis on first aid training in schools.
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Humanitarian Aid and Selected Non-state Non-profit Organisations in CR
KUŠNIRENKOVÁ, Viktorie
Bachelor labour be engaged in humanitarian aid and delelopment co-operation. Author mentioning about tradition aiding and his history and don´t frgot and don´t leave out contemporary status of aiding. Author of the labour show in documents to officially well {--} founded humanitarian aid and humane work with peoples. Then author be focusing principally on humanitarian organization fuction on territory Czech Republic and foreing countries to. Features summary history and countries where take effect organisations ADRA, People in Need, Caritas Czech Republic and Czech Red Cross. In labour refer to smaller Czech organization take effect {\clqq}only`` on territory Czech Republic.
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Operational directing entity SDH micro-region Trebonsko and their exercise at solving extraordinary situation
FUČÍK, Martin
In this thesis I am trying to document the activities of voluntary fire brigades op-erating in the micro region of Třeboň with its administrative centre in the town of Tře-boň. This is a flatland area in the southeast part of South Bohemia. There is a vast lake system, with a lot of culture spots, and diverse density of populated areas. There is no serious polluter of industrial origin, thus the region is a very attractive location for tour-ism. The population security is safeguarded by fire brigades of all categories according to the plan of the insurance coverage against fire. Emergency units consist of members of voluntary fire brigades. These civic associations are mainstays of culture, sports and social life, and a local fire brigade is a part of the integrated rescue system in compli-ance with the Act No. 239/2000 of the Code. It is an absolute matter-of-course for most people in this part of the region to help other people in emergency, thus involvement in various civic activities and associations is relatively extensive, and some of them belong among other organs of the integrated rescue system. In order to co-ordinate and unite the process of alert to remove the consequences of emergencies, laws, notices and regu-lations were issued and they are more or less followed. This thesis highlights some im-perfections and suggests some possible solutions.
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Proceedings and Rendition of Services in Specific Non-profit Association
KLEMENT, Vladimír
This thesis is about a Non Government Organisation (NGO) whose main focus is on professional and home care services. The ``Alice{\crqq}, which is part of the Czech Red Cross in České Budějovice, has been supplying these services since 1994. The aim of this thesis is to analyse the historical development of ``Alice{\crqq}, looking closely at the quality of the service it offers. The next aim is to ``compare clients{\crqq} requirements against the potential the organization and to suggest certain improvements that can be made in the services, which would lead to higher quality and greater efficiency.
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Determinations levels of attainments first aid \\
HATLAPATKA, Vít
The focus of this paper is on the level of knowledge about providing the first aid by the pupils at the elementary schools in Mikulov region. The paper can be divided into two parts. The fist one deals with the research at the chosen elementary schools. I questioned altogether 92 boys and 86 girls at the age from eleven to fifteen years. The results of my research show that the children of this age usually do not know how to provide the first aid correctly and effectively. In the second part of my paper I tried to propose a new curriculum including the first aid training as its integral part.
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