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National Repository of Grey Literature

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Children's attitude towards advertisement Duľová, Daniela ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee) The object of this bachelor's thesis are children's attitudes towards advertisement. This thesis finds out which request for ad children have and which advertisements young consumers prefer. At the same time it is about attitudes towards intensity of ad and towards offered ad's products. The research was realized in Slovakia and children were 11- and 14-years old. Detailed record

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