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National Repository of Grey Literature

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Strategy of Tiskárna Brouček Vovsová, Tereza ; Černá, Jitka (advisor) ; Pichlová, Jana (referee) Práce stanovuje možností strategického rozvoje konkrétního polygrafického podniku. Vytváří určitého průvodce po možnostech budoucího rozvoje tiskárny. Využívá metody stategického řízení a rozhodování, např. interní a externí analýzu, SWOT, VRIO, párové srovnávání. Detailed record

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