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Specifics of Vietnamese people’s consumer behavior
 Vo Thi Ha, An ; Skokanová, Dagmar (advisor) ; Říha, David (referee)
This bachelor thesis is devoted to analyse the consumer behavior of Vietnamese consumers and their habits in connection with the cultural and historical development of the country. The work aims to map consumer habits in this post-war developing country. Furthermore this work is following the differences in customer behavior of consumers from northern and southern part of Vietnam. The theoretical part of the thesis deals with the necessary theory of consumer behavior in general, while in the practical part the work is placed in the particular Vietnamese environment. At the end of the bachelor thesis there is an introduction, processing and the interpretation of the data obtained by the research of the topic said.
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