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National Repository of Grey Literature

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Srovnávací studie využití městského marketingu na souboru vybraných měst Veidlichová, Zuzana The present thesis deals with comparative studies of the use of city marketing on the set of selected cities. Thesis analyzes the use of marketing tools so - called city marketing environment in selected cities. Aspects are presented via tools of marketing mix in theoretical part of the thesis. The aim of this thesis is to analyze these tools of city marketing on the set of selected cities. In conclusion, the results and overall evaluation are compared and evaluated. To improve the use of city marketing are recommended certain attitudes. Detailed record

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