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National Repository of Grey Literature

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	Company Communication Strategy Uherková, Marie ; MSc, Peter Marcely (referee) ; Schüller, David (advisor) Mater thesis deals with online marketing and optimization of marketing communication strategy for online job board specialised on remote jobs. The practical part based on theory and analyses of competitors and macro/micro environmental factors focus on short term marketing campaign. This campaign tests reaching the main goal of the strategy by evaluating operative goals. After evaluation of the campaign, there is optimized marketing communication strategy plan. Detailed record
	Company Communication Strategy Uherková, Marie ; MSc, Peter Marcely (referee) ; Schüller, David (advisor) Mater thesis deals with online marketing and optimization of marketing communication strategy for online job board specialised on remote jobs. The practical part based on theory and analyses of competitors and macro/micro environmental factors focus on short term marketing campaign. This campaign tests reaching the main goal of the strategy by evaluating operative goals. After evaluation of the campaign, there is optimized marketing communication strategy plan. Detailed record
	Návrh marketingové strategie prodeje produktů cestovního ruchu zahraničním studentům Uherková, Marie This bachelor thesis deals with travel behaviour of international students in Brno. At the beginning of this thesis there are theoretical presumptions for further part of work. The main aim is to develop marketing strategy for selling travel products to foreign students based on qualitative and quantitative research. Detailed record

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