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Ichnology on crossroad: state of art of ichnofacies
Tisoň, Lukáš ; Mikuláš, Radek (advisor) ; Kadlecová, Eva (referee)
This bachelor thesis analyses the state of the current ichnofacies paradigm in detail. The introduction deals briefly with the origin and development of the ichnofacies concept in order to understand principles on which current paradigm is based. The thesis deals with the definition, purpose and interpretation of generaly accepted ichnofacies, offers their overview and points to problematic ichnofacies that do not strictly obey established rules. The meaning of the ichnofacial paradigm has been tested based on observations of trace fossils in modern settings. At the end of the thesis, the importance and functioning of ichnofacies has been evaluated and at the same time, solutions to the introduction of new ichnofacies has been presented. Key words: ichnofacies, trace fossils, ichnocoenoses, neoichnology
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Usage of internet advertising for Victoria Bowling using Google AdWords and Seznam Sklik tools
Tisoň, Lukáš ; Stříteský, Václav (advisor) ; Mařík, Jiří (referee)
This bachelor's thesis is focused on online marketing, more specifically on advertising through PPC systems. It introduces the two most widely used tools for this form of advertising in the Czech Republic. It also describes the principles of the functioning of these systems, the process of preparation of advertising campaigns, optimization and evaluation. The main goal of this thesis is to evaluate the advertising campaigns from the above mentioned systems, to compare them and to submit a proposal for improving the efficiency to the next period. Other tools, such as Google Analytics, keyword planners, web site monitoring tools, etc., will be used to meet the goals. The main contribution of this work include a more effective appreciation of the investments placed in PPC ads after applying submitted proposals. Main contribution of this thesis is validation of individual advertisement campaign methods in practice.
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