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Analysis of a Specific Company from the Perspective of CRM
 Svoboda, Mikuláš ; Malinová, Ludmila (advisor) ; Jánský, Pavel (referee)
The bachelor thesis is in theoretical part explaining the term CRM, its history, development and modern trends. It describes company procedures and various CRM functions. It also discusses the theoretical benefits of CRM and its implementation in the company. The practical part introduces a real company, analyzes its business processes with a focus on their flaws and their subsequent optimization. It processes questionnaires filled out by the departments of sales and invoicing and interviews with the heads of these departments. Based on the acquired knowledge, recommendations for the introduction of CRM are made.
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