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National Repository of Grey Literature

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Crowdfunding Sotonová, Adéla ; Kubálková, Markéta (advisor) ; Asmalovskij, Alexandr (referee) This bachelor thesis deals with reward crowdfunding, current crowdfunding providers and factors of success of the crowdfunding campaign. The thesis is divided into three chapters. The first theoretical chapter deals with the historical context of crowdfunding and its advantages and risks. The second chapter contains a comprehensive overview of the most famous crowdfunding providers in the Czech Republic and the world. The third chapter is practical and deals with factors of success. The aim is to find the factors that lead to the success of the reward crowdfunding project in the Czech Republic and illustrate these factors on real projects. This chapter also summarizes research findings, which was executed in the form of structure interview with participants of successful projects. Detailed record

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