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Ethics and economics aspects in advertising
Sodoma, Jiří ; Brabec, Jan (advisor) ; Petr, Jakub (referee)
This thesis deals with ethical and economic aspects of advertising and examines how advertising is perceived by consumers and whether self-regulation through a Code of advertising, which is published by the Advertising Council, protect consumers adequately from negative influences.
The theoretical part provides information that is important to understanding of this issue. It contains information relating to the economy, ethics, marketing and advertising and how they work together. All this information was gathered from relevant literature and internet sources.
The theoretical part contains an evaluation of questionnaire and sample comparison of opinions of consumers with the Council for advertising. The end of the work contains a summary of information that we have learned and suggestions how to resolve the situation, or at least improve.
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Futures trading - price action and order flow analysis
Sodoma, Jiří ; Smrčka, Luboš (advisor) ; Strouhal, Jiří (referee)
The thesis purpose is to show that small time frame discretionary e-mini market trading does not mean only blind betting without long term success. Carefully built trading plan, risk management optimization and self-control mastering are the key elements for successful financial market speculation. The first part of the thesis focuses on basics of market mechanism, price activity and order flow. Practical part summarizes findings of theoretical part of the thesis to comprehensive concept, trading plan which is tested through one month demo account trading e-mini Dow market.
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Commodities trading from the perspective of a beginning trader
Sodoma, Jiří ; Smrčka, Luboš (advisor) ; Zámečník, Petr (referee)
The thesis focuses on commodities trading on the exchange. It summarizes the author's knowledge on the issue and presents a comprehensive procedure, how to work with the markets. It analyses aspects of psychology and money-management. The thesis guides the reader through the work of business plan on the base of back-test and applying the day-trading strategy to the simulation mode of the futures e-mini Nasdaq-100.
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