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National Repository of Grey Literature

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Multilevel marketing in practice Sloupová, Petra ; Horová, Olga (advisor) ; Norková, Jana (referee) This Bachelor's thesis deals with multilevel marketing (MLM) in practice. The number of companies based on multilevel marketing has been enormly increased during the last 20 years. The main conditions for the entrance into the serious MLM company are described in this thesis. The practical part of the Bacelor's thesis deals with people's opinion of multilevel marketing and about multilevel marketing in a company called Oriflame. Several problems were discovered in this company. In the conclusion I suggest possible solutions to these problems. Detailed record

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