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Strategic Management of E-commerce Company
Tomášková, Lenka ; Ing.Jan Seman (referee) ; Němcová, Zuzana (advisor)
The main goal of this diploma thesis is to design appropriate strategies to increase the marketing efficiency of dating tours via the website of the CA Pele Ltd. company. The theoretical part deals with the very definition of e-commerce and internet marketing. In the analytical part, I describe the marketing mix of the company and analyze the competition such as travel and dating agencies. Based on these findings, I propose appropriate solutions for e-commerce and adequate internet advertising.
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Analysis and Evaluation of Locating Structures According to the Building Act
Seman, Jan ; Pertl, Marek (referee) ; Šestáková, Romana (advisor)
The thesis deals with the analysis and evaluation of the locating structures according to the building Act in the locality of the municipality Pozorice. In the theoretical part are characterized the forms of the territorial decisions with their detailed structure. In the practical section there are analysed plots in the context of the village Pozorice, using regulartors of the territorial planning documentation with the subsequent evaluation. The downstream section of the practical part is accompanied by placing the buildings on the land, from the location of the building, after the issuance of the building permit. At the conclusion of the thesis there are summarizes the objectives and results of the work.
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Analysis and Evaluation of Locating Structures According to the Building Act
Seman, Jan ; Pertl, Marek (referee) ; Šestáková, Romana (advisor)
The thesis deals with the analysis and evaluation of the locating structures according to the building Act in the locality of the municipality Pozorice. In the theoretical part are characterized the forms of the territorial decisions with their detailed structure. In the practical section there are analysed plots in the context of the village Pozorice, using regulartors of the territorial planning documentation with the subsequent evaluation. The downstream section of the practical part is accompanied by placing the buildings on the land, from the location of the building, after the issuance of the building permit. At the conclusion of the thesis there are summarizes the objectives and results of the work.
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Strategic Management of E-commerce Company
Tomášková, Lenka ; Ing.Jan Seman (referee) ; Němcová, Zuzana (advisor)
The main goal of this diploma thesis is to design appropriate strategies to increase the marketing efficiency of dating tours via the website of the CA Pele Ltd. company. The theoretical part deals with the very definition of e-commerce and internet marketing. In the analytical part, I describe the marketing mix of the company and analyze the competition such as travel and dating agencies. Based on these findings, I propose appropriate solutions for e-commerce and adequate internet advertising.
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