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Management of marketing campaigns and utilization of new forms of communication in customer relationship management
 Sedlačíková, Alena ; Žebrák, Miroslav (advisor) ; Lorenc, Miroslav (referee)
In my bachelor paper I deal with new trends in marketing, concretely with e-mail mareting, viral marketing, bar codes, mobile marketing and social networks. I describe them, analyse from the point of view of their potentialities, I try to identify their influence on customer relationship management and assess their impact and efficiency. One part of this bachelor paper is my own research on utilization of the world's most popular social network - Facebook. To show the possibilities of mentioned trends I give example of their utilization in a marketing campaign of Mammut Sports Group company.
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