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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Mezikorejská ekonomická spolupráce a role obchodu v ní.
 Sapelnikova, Anna ; Žamberský, Pavel (advisor) ; Jedlinský, Jakub (referee)
This diploma thesis focuses on the economic cooperation between North Korea and South Korea. This topic is essential to study because not only does it illustrate significant historical affairs, such as division of one nation and a fight for independency, but it also has a serious impact on the global economy. The topic is chosen for several complex reasons. First of all, the issue of South-North relationship is quite interesting in and of itself. Secondly, the economic potential of the East Asian region is exponential. The rising importance of Eastern Asia in the global economy became self-evident. The purpose of the diploma thesis is to study Inter-Korean economic cooperation, determine the role of trade in it, and to find answers for the research questions using quantitative analysis within methodology.
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Consumer Behaviour in South Korea
 Sapelnikova, Anna ; Průša, Přemysl (advisor) ; Cimler, Petr (referee)
This thesis focuses on the consumer behavior in South Korea. It is very essential because without research of the shopping behavior it is not possible to imagine an effective marketing campaign. The main objective of this thesis is to determine which factors affect Korean consumers by making a purchase of a mobile phone and to determine the attitudes and preferences of Korean consumers to brands Samsung and LG. In terms of methodology, the thesis consists of theoretical and practical part and recommendations. The theoretical part concentrates on the buying behavior of individuals and on the reasons. The first part of the practical part will be devoted to the development of consumers shopping behavior in South Korea. The next part directs reader's attention to the questionnaires. The last part of the thesis focuses on the recommendations which are aimed at the individual companies.
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