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Business Plan - a Proposal for the Establishment of a Winery
Raková, Veronika ; Fabián, Filip (referee) ; Luňáček, Jiří (advisor)
The content of this thesis ,„Business plan – a proposal for the establishment of winery“ is processed and the subsequent of the draft business plan for establishing a business. Processing the theoretical part serves as the basis for the following analytical and practical part. The analytical part examines the external and internal factors of the business environment. The practical part deals with the creation of the business plan. The conclusion of this bachelor thesis is the evaluation of the economic efficiency of the measure.
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Business Plan - a Proposal for the Establishment of a Winery
Raková, Veronika ; Fabián, Filip (referee) ; Luňáček, Jiří (advisor)
The content of this thesis ,„Business plan – a proposal for the establishment of winery“ is processed and the subsequent of the draft business plan for establishing a business. Processing the theoretical part serves as the basis for the following analytical and practical part. The analytical part examines the external and internal factors of the business environment. The practical part deals with the creation of the business plan. The conclusion of this bachelor thesis is the evaluation of the economic efficiency of the measure.
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Retail concept analysis of the IKEA Company
Raková, Veronika ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of this diploma thesis is to analyse the retail concept of the IKEA Group. The theoretical part focuses on retail concepts in general, trends which are currently having a significant influence on retail concepts and the country of company's origin -- Sweden. The practical part analyses three main pillars of its retail concept -- catalogue, store and web site. Further it analyses Company's marketing tools, IKEA's trademark, copyright and its activities related to environmental sustainability and corporate social responsibility.
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