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Analysis of marketing communication of Milka brand
 Rážek, Jan ; Olšanová, Květa (advisor) ; Kristlová, Markéta (referee)
Bachelor thesis focuses on analysis of Milka brand. For the purposes of analysis three research methods were used: quantitative research in the form of questionnaire survey, qualitative research in the form of deep interview with Senior Brand Manager of Milka and analysis of specific marketing campaign. On the basis of these researches specific recommendations and the SWOT analysis were formed.
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